When it comes to great writing, less is more. But even if you’re familiar with the mantra to “omit needless words,” tightening your writing is harder that it looks. Which words should you omit? How can you write more clearly? am sorry. Let me do that again. Actually, let me try this one more time. Now, that’s better. MORE >>

How nice would your life be if every time you followed up with a prospect, they actually answered all your questions? Or just the phone? Or maybe your email? It can happen. First, how did you position why you would be following up in your original communication with them? Let’s say you positioned it in terms of them instead of yourself. MORE >>

Written by Chris Horton. This post was born out of a fascinating and revealing conversation our CEO recently had with a business executive of a prominent Minneapolis-area car dealership who absolutely refused to entertain the idea of social media marketing in general, and Twitter in particular. The marketing exec seemed agitated. MORE >>

The first piece of public speaking that I can remember doing was in about the second year of school. Every year of school, we learned several pieces of poetry by rote, wrote them in our best handwriting in our poetry books and recited them together each morning. don’t remember being nervous, but remember standing there. That was too much! please do. MORE >>

Written by Robert Bruce. Google’s been pissing people off lately. Panda, Penguin, Parakeet (okay, I made that last one up), who knows what’s next …. Then there are the social networking evangelists whose entire fortunes are deep in Zuckerberg’s asset. It can all seem a bit much to keep up with. SEO isn’t bad. Social networking sites aren’t evil. MORE >>