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| || | SANDRA SCHRIFT - EXECUTIVE SPEECH COACH
AUGUST 5, 2012 DO YOU KNOW HOW TO MAKE A POWER PRESENTATION?
'I always advise my clients to start with the end in mind. What do you want the audience to do as a result of your presentation? Think differently? Act differently? Then create a speech that takes your audience there. For example: Make sure your business spends less than it makes so you can create a profit. Do you speak from your heart?
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- "Breaking Bad" - Scenes from a marriage
"Breaking Bad" essentially chronicles how shady people plan and make their moves. Until Sunday night's episode, Skyler likely assumed that she was one step ahead of the rest of the world, including husband Walt. Now she realizes that her moves were all bad ones which put her family in danger. MORE >>
CONTENT MARKETING TODAY How Even Your Small Company Can Newsjack the Olympics
| SUNDAY, AUGUST 5, 2012
The 2012 Olympic Games offer once-in-a-lifetime opportunities to put your company in the news spotlight. Newsjacking is a term invented by David Meerman Scott. It means finding a way to insert your organization into a big news story. When you do that, you and your organization are as much a hot and happening story as the primary news event. Not so! MORE >>
- Reader's Digest Association: Another shake-up
The new sweet spot is starting work on Monday and everything is still the same. Reader's Digest Association, reports THE NEW YORK POST , has had yet another shake-up. The head of the North American Division Dan Lagani is out. Once such a staid company, it can't seem to become centered again. MORE >>
- Will your website help (or hinder) your job search?
Career coach Beverly R. Daniel offers this professional perspective: Should a person who has a full-time job in mainstream corporate America (whether a FORTUNE 500 company or Wall Street firm or other professional services firm) have a personal website to promote himself/herself? Basically, it isn’t a good idea for most people. MORE >>
- John Krenicki: Career road less traveled
At GE, John Krenicki got off the succession track. As Chief Executive Officer of the Energy Division he was viewed as one of the five possible successors to the CEO of GE itself Jeff Immelt. He took the road less traveled and left the company. FORTUNE explains what might have been his strategy. MORE >>
- Top News Stories for Sunday TJ WALKER INTERACTIVE | SUNDAY, AUGUST 5, 2012
- Just Beyond Reach: Why we shouldn't make our clients too knowable JANE GENOVA: SPEECHWRITER - GHOSTWRITER | SUNDAY, AUGUST 5, 2012
- Life Imitating Life: Mother Seton, who started Seton Hill College, followed by JoAnne Boyle as president JANE GENOVA: SPEECHWRITER - GHOSTWRITER | SUNDAY, AUGUST 5, 2012
- "Partnership = Platform for Frugal Marketing," Kate Sirignano, Image Marketing Consultants JANE GENOVA: SPEECHWRITER - GHOSTWRITER | SUNDAY, AUGUST 5, 2012
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