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| | | THE ELOQUENT WOMAN MAY 2, 2012 Speakers: To persuade, get concrete. To inspire, be abstract. Should you try to inspire your audience--or persuade them? Are you speaking about why your audience should do something--or how to pull it off? New research suggests that decision depends on the timing of your message and what the audience has to do next, whether that deadline is in the future or next week. am not asking you to cure cancer. | | | | | | | | | | - One Writer’s Tale of Self-Publishing
In 2009, 76% of all books released were self-published, according to Publishers Weekly. Since then, the industry has all but stopped keeping stats. The number of self-published print and e-books continue to grow exponentially while the number of books issued by traditional publishers declines. ve been self-publishing since 2006 and. MORE >> -
SPEAKERSUE SAYS... | WEDNESDAY, MAY 2, 2012 How to stay motivated when the road is long… My two nieces, ages 10 and 11, ran in the KidsRock marathon. It’s 25 miles of individual running spread out over time and a 1.2 mile race, with the neighboring schools, run on the same course that the 1/2 and full marathon will be run the following morning. when you run? Me: Ummm. was embarrassed to not have a quick answer. What do I do? MORE >> - Use W5 to help you communicate effectively
Whether you are writing or talking, communicating effectively is important. To demonstrate the point, I often tell the story of the golf course groundskeeper who hired a young trainee. The day the trainee showed up, the groundskeeper said, “See those bundles of sod on the truck? ll be back at the end of the day to check on your progress.”. MORE >> -
News Corp: Nobody really cares about the scandal, the business is too good That's the way it goes. News Corp head Rupert Murdoch had to be censured and he was. But the constituencies which count could care less about the scandal. The business of News Corp is too good. In fact, I contend that it fits Warren Buffett's definition of a "moated business." MORE >> - Why - and How - Your Audience Matters. #3 of 5 Blogs. 5 Ideas. 5 Days.
The first question you should ask when preparing a presentation is, who’s my audience? But that question requires more than a one-word answer. It’s the beginning of an exploration of the exact circumstances of your audience – who, what, when, where, and why – everything about them you can determine. 04. MORE >>
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