He did it again in 2008 in New Hampshire with three simple words: “Yes we can.” Antithesis is the use of two contrasting words, phrases or sentences placed directly opposite one another. This past week, President Obama was criticized for not making his inauguration speech more memorable. There were certainly quotable sections, but not the clear “hook” that Obama has been known for.

Super Tuesday's New York Times focused on Hillary Clinton's success in speaking before small groups --roundtables, town hall meetings and the like--in moving, emotional ways that connect with the group, versus her large-rally speeches, seen as less successful. More thoughtful were New York University gender scholar Carol Gilligan's observations the day before Super Tuesday, during her appearance on the Kojo Nnamdi Show, a Washington public radio talk show. The article, which notes that Clinton will need to connect more with the large crowds ahead in a presidential campaign, uses a rally last week in San Francisco as an example.