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481 Articles match "Direct"
The Latest from the Speaking Pro Central Community
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Wednesday, March 17, 2010
After watching a sample presentation on Prezi, GCY was sold that it would be a powerful tool to guide key audiences through their 9-month program model, while keeping everything in the context of the status quo – Americans going directly to college. Duarte has a very special spot in our heart for cause-related work . Aside from allowing us to think outside the box and reach a global audience, it makes us feel all warm and fuzzy inside, which is always nice.
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Tuesday, March 16, 2010
On Twitter, that would be a direct message--one that excludes all but the two people on stage, putting the audience in a passive role. No one would have bet on this, but by all accounts, yesterday's SXSW keynote by Twitter CEO Ev Williams flopped. Louis Gray sums up what happened succinctly: After thousands of Twittering geeks and quasi-geeks alike had settled in to the packed exhibition hall and overflow rooms to hear the latest updates delivered straight from Twitter's leader, their excitement soon turned to boredom and finally, severe annoyance, as the interview's pace, tone and
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Monday, March 15, 2010
0160; You can’t approach a publisher directly. 0160; If you go to a publisher directly, it will think “Amateur!” So you’ve written that proposal, and it’s killer. 0160; Remember, there’s still a long way to go. 0160; And unfortunately, we’re at one of the hard parts of the journey.
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The Best from the Speaking Pro Central Community
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Thursday, September 17, 2009
Let’s look at the direct and rhetorical question to see how these tools can help you keep your audience engaged.
Ask a direct question
The direct question—one in which you are looking for a verbal response from audience members—is a reliable technique to use with a small group of fifty people or less. We’ve all seen speakers who seem to know exactly how to get an audience energized. These speakers have an effortless, intuitive sense that enables them to keep a connection with any audience.
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Saturday, March 13, 2010
In order to generate measurable marketing response, you may well continue to rely on direct mail. Although it may be less effective than in pre-Internet days, direct marketing does work with the right targeted message to the right audience.
8217; Thus, a 10,000 person direct marketing campaign would generate 10,000 PURLs which serve as individualized landing pages and can even greet the direct mail recipient by name.
Blase Ciabaton, The DirectMail Man, Teaches a New Way to Do Some Real One-to-One Content Marketing
You can optimize your efforts by using
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Friday, October 2, 2009
was perversely inspired to write this because of a recent gorgeous direct mailing I received from local French restaurant.
am not a direct marketing expert, but I do know this: If you make me an offer I can’t refuse, you increase the likelihood of taking the action you want me to take by orders of magnitude. The direct marketing lesson: When you make your prospective customers an offer they can’t refuse, it will work for you just as You Must Persuade Me to Act or Your Beautiful Promotional Piece Will Sleep with the Fishes
I
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Wednesday, November 26, 2008
This post on giving directions stirred up a little controversy, so I'm happy to share a new study that clears up the question of east/west vs. We each have different preferences for how we like to give and receive directions, but a combination of both "route perspective" and "survey perspective" can be helpful. left/right a little. Apparently, collaboration and cooperation come naturally when we want to help someone find their way.
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Thursday, October 1, 2009
The best selling arena for your skills may be each organization's website. 0160; Increasingly, organizations such as Politico.com are listing their openings only there. 0160; Maybe that narrows down those who apply to the more qualified for that particular category of work.
Yes, it's effort to manually
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Tuesday, August 18, 2009
[link] The church website says this email is a hoax -----Original Message----- From: Fred Collins [mailto:londonyouthconference0@gmail.com] Sent: Tuesday, August 18, 2009 9:30 AM To: Tom Antion Orders Subject: LONDON YOUTH CONFERENCE Dear Tom Antion, My Name is Rev.Fred Collins from the London Youth Community Here in London UK. We want you to be our guest Speak at this Year LONDON YOUTH CONFERENCE which will take place here in UK.We
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Tuesday, June 2, 2009
You will not directly ask them to call you, you will encourage them to take actions that you could help them with.
When they receive a hard copy of your offer they will recognize the name on the envelope and welcome it, rather than tossing it out with the other direct mail. This is in direct contrast to doing mass direct mailings to people who've never heard of you, which is an expensive waste of resources.
Speaking to audiences of your prospects is the number way to attract them to your company for help to address their problems. But--a big but--the speech you
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Wednesday, July 22, 2009
friend who works at global direct marketing agency Wunderman told me about its founder, Lester Wunderman , the 88-year old godfather of direct marketing.
Direct marketing people have much to teach us in delivering any type of message that aims to influence people.
But surely the rules have changed since ye olden days of direct mail advertising,” you might argue. “People Want your audience to actually act on your message? Here’s a list of words that will help you.
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Friday, March 20, 2009
only, direction driven, not "update" driven. Meetings should not be primarily for updates and information exchange, but for action, discussion and direction.
communication can direct and influence without words.
Meetings - We all have 'em, can't live with 'em, and can't live without 'em. BNET did a video interview with me on some key points to communicate more effectively through meetings.
Here are some additional tips we give to our clients at Decker Communications, Inc.,
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Wednesday, August 26, 2009
Dan identifies three elements that comprise a new way of thinking about management: Autonomy: The urge to direct our own lives. Purpose: The yearning to do what we do in the service of something larger than ourselves. Traditional ideas about management are great, Dan says, but if you want compliance, self-direction works better. Below is a very interesting TED talk by my buddy Daniel Pink. In December Dan has a new book coming out called Drive: The Surprising Truth About What Motivates Us.
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