Add Value for Your Association Members and Gain Loyalty By Patricia Fripp, CSP, CPAE It is no secret Associations have to add value for their membership and increase their own revenue. It’s okay to talk quickly, but whenever you say something profound or proactive or ask a rhetorical question, pause. At the same time, attendance at conventions and meetings is down. Many, like the American Payroll Association, are adding Webinars to their educational offerings…with great success.

15 Tips for Webinars: How to Add Impact When You Present Online By Patricia Fripp, CSP, CPAE July 7, 2009 Whenever you open your mouth, whether youre talking to one person or a thousand, you usually want to get a specific message across. Its okay to talk quickly, but whenever you say something profound or proactive, or ask a rhetorical question, pause. How do you do that best when you are communicating through a webinar? Whats different when the lecture is in the virtual world?