Prospecting Tips for a Slow Economy by Patricia Fripp, CSP, CPAE Go through your address book, data base, Christmas card list and confirm everybody you know is familiar with your profession, what your specialty is, and who is the perfect prospect for you to best serve. At this weekend 's Speaking and Presentation Skills School we are focusing on how to improve your sales presentation skills. Frippicisim: It is not your clients' and prospects' job to remember you.

Add Value for Your Association Members and Gain Loyalty By Patricia Fripp, CSP, CPAE It is no secret Associations have to add value for their membership and increase their own revenue. Intellectual means appealing to educated self-interest with data and reasoned arguments. At the same time, attendance at conventions and meetings is down. Many, like the American Payroll Association, are adding Webinars to their educational offerings…with great success.

How to Avoid Mistakes When Choosing a Speaker An article for meeting planners by Patricia Fripp , CSP, CPAE Many organizations and associations keep a data base on speakers -- who is good, who is not, who is reliable, who cancels at the last minute, and other details. You are planning your company's next meeting and you want everything to be perfect. You've got a location, theme and date.