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Friday, July 31, 2009
But, if you use it well, you can make a measurable difference in your content marketing strategy. Here are six easy ways for Twitter to strengthen your content marketing efforts:
Those of us who spend a lot of time blogging, crank out hundreds of words to share our our knowledge on the topics with which we are most engaged. You may be wondering why something as seemingly simple as Twitter causes so much confusion and consternation among business people.
Perhaps, it best likened to a tool like a hammer which is simultaneously simple and powerful.
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Thursday, January 21, 2010
New Crowd Sourced E-Book Is Also a Brilliant Example of Content Marketing
Because all of us are smarter than one of us, you will find lots of value in the new e-book, Key Content Marketing Trends and Predictions for 2010 – which even includes my own fearless prediction on content marketing. Aside from its intrinsic merit, this e-book is a perfect example of content marketing at work. The genius behind this e-book is Ambal Balakrishnan. She has turned crowd sourcing into an art form.
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Monday, February 15, 2010
When you publish a monthly print or electronic newsletter that targets an important audience segment, you probably invest heavily in generating the content that will make this newsletter relevant and valuable to its readers. But you can do much more to make that newsletter and its content work harder for your organization. Think beyond this single That is obviously critical. How?
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Thursday, November 29, 2007
Oh, the Christmas season is upon us yet again. Tags: content ideas PowerPoint Template Time for the free Christmas PowerPoint template link roundup: First, Get Your Christmas Lyrics. You can find lyrics to your favorite Christmas carols online. Paste the lyrics into PowerPoint, and you're set to lead the chorus.
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Friday, September 18, 2009
have written before about the importance of adding visual elements to content so it was particularly gratifying to find that Mark Smiciklas had represented my article, Six Steps to a Successful Small Business Content Marketing Strategy simply and clearly with a big graphic accompanied by five bullet points.
Sometimes there is almost no extra print content below his image. Inspiration from ‘Visual Blogger’ Mark Smiciklas of Intersection Marketing
It’s hard to make things easy.
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Thursday, July 9, 2009
The Secret: Outstanding in Person Content Marketing
That’s where in person content marketing enters the picture. My guess is that when most of us think about the concept of a secret shopper, we assume that the parent company, the owner or the franchisor wants to uncover less than excellent customer service. Tags: Content Marketing In person Knowledge Center News Success How They Use Secret Shoppers to Catch Their Team Members Doing the Right Thing.
If you are looking for great basic meat and potatoes cooking in a casual atmosphere, you can’t
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Thursday, September 10, 2009
I watched U.S. Here are some of my observations, mostly about the content:
He gave us the context of the long history of the concept of reform and told us how legislators have dedicated their careers to working on it for so long. The next paragraph was this: “Our collective failure to meet this challenge — year after year, decade after decade — has led us to the breaking point. President Obama’s speech this morning, having taped it from last night. I
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Friday, May 22, 2009
When You Deliver Great Content and Control a Critical Buyer Database You Drive Sales
Believe it or not, it all comes back to content marketing.
Simply create an outstanding magazine filled with world-class content that provides thought leadership for their publication within their carefully targeted market. But, Although they are in the advertising business, small publishing companies have never done much advertising for their magazines. The reasons were simple, but not necessarily obvious: They didn’t have to—and it wouldn’t work if they tried it.
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Friday, November 6, 2009
If it’s good enough for their information gathering and sharing where it really counts, it’s certainly good enough for the rest of us.
The real investment will be in time and thought required to craft a content marketing strategy which provides valuable information to your customers and prospects. You may need to a hire specific content creation resources either internally or externally. Social media marketing is a trend, not a fad. But, most small to medium-sized businesses have yet to participate fully and enthusiastically.
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Thursday, September 3, 2009
I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin, but by the content of their character.
The various points I have outlined in this presentation point to the need for us to do even better in the future.
The fact that there are so many words with opposite meanings provides us with immense scope for producing stark and Max Atkinson claims there’s no magic to it. There’s no need to go to a quote book.
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