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194 Articles match "Content","Topics"
The Latest from the Speaking Pro Central Community
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Tuesday, March 16, 2010
Louis Gray sums up what happened succinctly: After thousands of Twittering geeks and quasi-geeks alike had settled in to the packed exhibition hall and overflow rooms to hear the latest updates delivered straight from Twitter's leader, their excitement soon turned to boredom and finally, severe annoyance, as the interview's pace, tone and content fell well below expectations . Any time you have a room bursting at the seams (and overflow rooms needed), or a controversial topic, or major news pending, it pays to let the audience express itself early in the session--even if you only take
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Sunday, March 14, 2010
Formal educational or speaking settings don't always allow for actual hands-on experience with the content, but almost every learning situation — including presentation in various forms — does permit the use of stories. Stories, that is, that illustrate the content and bring people in, enabling them to "experience" the material in an engaging, visual, and imaginative way. When it comes to learning and genuinely retaining something, nothing beats experiences. A
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Thursday, March 11, 2010
Join our thriving community to get extra content, early input into my blog posts, and to share your questions, photos and video. New! Sign up for The Eloquent Woman's free monthly newsletter, Step Up Your Speaking. Every month, we tackle one speaking topic in-depth. Shop for books, technology and supplies for speakers at The Eloquent Woman's Speaker Resources Store
...Tags: Over at The Eloquent Woman on Facebook , we've been discussing a New York Times article that recently looked at women in the workplace, and how many of them are concerned they'll be seen as bitchy when they speak up at work.
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The Best from the Speaking Pro Central Community
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Friday, July 31, 2009
But, if you use it well, you can make a measurable difference in your content marketing strategy. Here are six easy ways for Twitter to strengthen your content marketing efforts:
Those of us who spend a lot of time blogging, crank out hundreds of words to share our our knowledge on the topics with which we are most engaged. You may be wondering why something as seemingly simple as Twitter causes so much confusion and consternation among business people.
Perhaps, it best likened to a tool like a hammer which is simultaneously simple and powerful.
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Tuesday, November 17, 2009
ve had email discussions with a number of readers who present on topics such as health and safety issues or environmental regulations. The audience have to be there, but they have no intrinsic interest in the topic. The level of challenge required will differ for different audiences – their confidence in the topic and their background knowledge being critical factors.
Reference: Hartley J and Davies I “Note taking: A critical review” Programmed Learning and Educational technology, 1978,15, 207-224 cited by John Medina in Brain Rules
Keeping audience attention is more important
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Tuesday, November 10, 2009
If you’re preparing a presentation on a topic you know well, there’s no reason why you shouldn’t be able to decide on your key message quickly. The topic of your presentation is not your key message. For example, your topic might be “Recording health and safety incidents”. A key message is the number one thing you want your audience to remember or do as a result of your presentation. Some experts call it “the big idea”, the core of your presentation or the proposition .
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Monday, February 15, 2010
When you publish a monthly print or electronic newsletter that targets an important audience segment, you probably invest heavily in generating the content that will make this newsletter relevant and valuable to its readers. But you can do much more to make that newsletter and its content work harder for your organization. Think beyond this single That is obviously critical. How?
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Friday, September 18, 2009
Here are two tech-driven ways to let your audience co-create presentation content. Services like Tweetchat and Twitterfall let the panel and audience easily visualize the scope of questions surrounding the topic at a larger meeting, forum, or conference. Tags: content ideas PowerPoint Presentation Twitte Your audience has the technology. They're carrying smart phones.
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Thursday, March 19, 2009
If you were making a documentary on your presentation topic, what would you do?
You can now find an online video on virtually any topic. Tags: Content documentary Michael Wesch presentation video YouTub Michael Wesch studies YouTube the way David Attenborough studies insects and lizards.
Along the way he’s developed a superbly engaging presentation style.
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Friday, July 3, 2009
Proving again that our readers like to dig into a variety of topics under the broad content marketing umbrella.
The topics range from :
how to create effective elevator speech to drive your content marketing
using content marketing to survive the recession
low cost research as killer weapon
making an eBook a core component of your content marketing strategy
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Saturday, November 21, 2009
A subscriber wrote me, “I have a question to which I have received as many answers as people I have asked: What content goes on the last slide? It’s uplifting, but doesn’t have much content. You can easily gather the entire topic of the presentation from this one statement.
Do I end with ‘Thank You!,’ 8217; ‘Questions/Comments?,’
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Friday, September 18, 2009
have written before about the importance of adding visual elements to content so it was particularly gratifying to find that Mark Smiciklas had represented my article, Six Steps to a Successful Small Business Content Marketing Strategy simply and clearly with a big graphic accompanied by five bullet points.
Most of his creative blog posts lead with a graphical representation of the topic that he will discuss. Inspiration from ‘Visual Blogger’ Mark Smiciklas of Intersection Marketing
It’s hard to make things easy.
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Tuesday, December 15, 2009
Content marketing works by providing your best customers vital information that helps them be more successful or to live better lives. As a stand-alone effort, content marketing is powerful. In a world of limited resources, generating great content poses challenges, particularly for smaller organizations. Integrate your online and in person efforts by learning from Truebridge’s work in the banking industry.
What’s even better is to integrate your online efforts with your team’s one-on-one work with current and future customers.
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