Crafting a set of tweets for the main points of your presentation and then tweeting them as you make those points in your live presentation is a great way to be part of the Twitter conversation. use Social Oomph (formerly Tweetlater). Monitoring Twitter feedback. Voting with Twitter. Keynote Tweet. Slide Tweet. SAPWeb2.0

You may be wondering why something as seemingly simple as Twitter causes so much confusion and consternation among business people. So too with Twitter. But, if you use it well, you can make a measurable difference in your content marketing strategy. Twitter is an ideal tool for following those trends in real time.

“Content isn't king. Content is just something to talk about.” - Cory Doctorow | Boing Boing photo credit: Oquendo The best part of attending conferences is the people you meet. And often, the most exciting content you experience at conferences is not delivered by the keynote speaker. Presenting to the Social Media backchannel.

It’s much more powerful than those young whippersnappers–Twitter and Facebook. We often talk about the need to develop a content marketing mindset. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. Your blog is your secret social media weapon.

For example, when I was asked to present on the topic of social media & reputation management to an audience of college students earlier this month, I turned to the community at Twitter as an exercise in presentation content crowdsourcing. The Tweet itself shows each of their Twitter "handles" or identities. Why not?

With the explosion in popularity of microblogging tools like Twitter , presenters are now faced with the possibility, or even likelihood, that some members of their audience will be tweeting (posting on Twitter) during the presentation. Even without Twitter, you run the risk that your audience won't pay attention to you.

Social media marketing is a trend, not a fad. We have just written about a powerful new research study that paints a picture of how thousands of smart companies are already benefiting from the inclusion of social media. Social media marketing is here to stay. Smart news organizations are with the social media program.

It’s been a very good year for content marketing. In fact, visitors searching our site for the phrase “content marketing” increased by 85% in 2009 over 2008. Social media certainly loomed larger in the past 12 months but interest in content marketing strategy accounted for the majority of the most popular posts. But now.

If you’ve been dragging your feet on social media, it’s time to take both of those feet and jump right in. The just released study on business use of social media from the folks at Business.com is must reading for content marketers who are active, tentative or hesitant about social media. Yahoo search at 35%.

I take my Twitter stream very seriously.  I've been on Twitter for about a year and a half now and I look at it much differently than I used to.  I save my personal, often goofy statuses for Facebook and try to spread as much value to my Twitter followers as possible in the areas I'm passionate about.  It's simply not scalable.