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156 Articles match "Content","Site"
The Latest from the Speaking Pro Central Community
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Friday, March 19, 2010
Although our Southwest Florida region comprises mostly small businesses, we are blessed with a surprising number of savvy local experts on content marketing and social media. They need to transform from traditional marketing methods to content marketing and social media.
Here are some practical lessons on content marketing and social media that I’d like to share from the St. Bring Your Business Up to Speed with Timely Tips from SW Florida Experts
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Saturday, March 6, 2010
April in Paris and Content Marketing in Blossom
Online research for an upcoming April trip to the wonderful city on the Seine uncovered a delightful content marketing practitioner, Steve Solosky, “The Traveling Professor,” along with his guide to Paris, his website, his eNewsletters, his blog, and his intuitive grasp of content marketing.
His commitment to content marketing over time has certainly helped to make that business a success.
I’m m sure that launching a successful series of travel guides is almost as challenging as it is for an unknown novelist
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Thursday, March 4, 2010
It takes a long, meandering road to the real content ahead. but for public audiences, that amount of qualification can divert attention by the time the point rolls around. To explain his "be bold" note, Frank pointed me to this blog post, Why You're Too Qualified and Respctful to Produce Great Content , by Pace Smith on the popular Copyblogger site. Join our thriving community to get extra content, early input into my blog posts, and to share your questions, photos and video. New! Sign up I'm so glad you all asked me to speak to you today, because I think I may have some insights you might find useful about my experiences as a woman in our industry. Being a woman in our industry is like being a vacuum cleaner: It sucks.
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The Best from the Speaking Pro Central Community
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Wednesday, December 16, 2009
It’s been a very good year for content marketing. In fact, visitors searching our site for the phrase “content marketing” increased by 85% in 2009 over 2008.
Social media certainly loomed larger in the past 12 months but interest in content marketing strategy accounted for the majority of the most popular posts.
How To Create Here is the Cliff’s Notes bullet point version with more detail and links to the full articles following:
5 Reasons an eBook Should be a Core Component of Your Content Marketing Strategy
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Monday, February 15, 2010
When you publish a monthly print or electronic newsletter that targets an important audience segment, you probably invest heavily in generating the content that will make this newsletter relevant and valuable to its readers. But you can do much more to make that newsletter and its content work harder for your organization. Think beyond this single That is obviously critical. How?
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Friday, April 10, 2009
If you can succeed at providing plenty of substantive information that addresses their biggest problems, you are beginning to play the role of content concierge in their lives. Your content is available 24 hours a day, seven days a week. Make sure that every major problem faced by your customers is matched by a critical mass of relevant content on your site. Think of yourself as the ultimate knowledge resource like those concierges serving fine hotels such as the Ritz-Carlton or the Four Seasons—But Available 24/7.
When you find yourself in a new town but are blessed
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Thursday, March 19, 2009
With inexpensive cameras flooding the market and a proliferation of Web sites hosting seemingly unlimited numbers of clips, it’s never been easier to create and upload video. Tags: Content documentary Michael Wesch presentation video YouTub Michael Wesch studies YouTube the way David Attenborough studies insects and lizards.
Along the way he’s developed a superbly engaging presentation style.
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Wednesday, May 20, 2009
Speaking Pro Central is a new website which aggregates content from many different speaking and presenting sites.
Tony Karrer is the driving force behind the site. Speaking Pro Central is particularly useful if you don’t want to subscribe to all the speaking and presenting blogs - but just want to be able to find the content you want when you want it.
First, there was alltop , now there’s Speaking Pro Central . What’s special about it is that it has a clever search feature that allows you to find the top posts “according to social signals”
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Saturday, November 21, 2009
A subscriber wrote me, “I have a question to which I have received as many answers as people I have asked: What content goes on the last slide? For my webinars, I often have a special offer and link to a page on my site where attendees can get the special offer. It’s uplifting, but doesn’t have much content. Do I end with ‘Thank You!,’ 8217; ‘Questions/Comments?,’
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Tuesday, February 23, 2010
Your Target Customers Won’t Read Your Content without Compelling Headlines
This void violates the first commandment of content marketing: “Think Like a Publisher.”
Your headline must just explain enough so that readers correctly and eagerly anticipate content that follows. It doesn’t matter that your Too many websites lack effective headlines. In fact, many have no headlines at all.
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Friday, November 6, 2009
The just released study on business use of social media from the folks at Business.com is must reading for content marketers who are active, tentative or hesitant about social media.
Ratings of top social media sites for business use
Tags: Content Marketing Knowledge Center Marketing Basics News Online Social Media Tips & Mini-Guides Trend If you’ve been dragging your feet on social media, it’s time to take both of those feet and jump right in. Their research, 2009 Business Social Media Benchmarking Study makes it clear that even small business owners need
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Friday, May 1, 2009
Moreover, it should follow the content marketing mandate of customer centricity. That is, your website must reflect an understanding of what’s most important to your customers in the way that you present content about who you are, what you sell, and why your visitors should care.
As David Tokheim of Six Apart Media (the blogging software company) noted in the eMarketer article: “The lines are becoming blurred between a standalone blog that might be created on TypePad or Blogger Of course you need a website. But, you need a lot more to succeed.
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Tuesday, January 19, 2010
Later, you can repackage the content as a CD or DVD product for sale.
You can use “done for you” video sites such as Animoto.com or OneTrueMedia.com to create professional videos using just photos, music and text. Tags: Content Marketing Knowledge Center News Online Tech Tools Tips & Mini-Guides Trends Video lou bortone onlne video video content marketing video marketin Stand Out from the Marketing Crowd
Thanks to Lou Bortone , video marketing guru for this guest post
In an over-crowded and hyper-competitive marketplace, video marketing can help
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