|
•
Friday, August 14, 2009
It’s all about creating relevant and compelling content that transforms you into a thought leader who can become a trusted provider That is ultimately how you convert visitors into buyers
Of course, this is gospel for me and many content marketers. But, it is still poorly understood by many marketers and SEO practitioners who swear that cramming a ton of “search engine friendly” words That’s the key word from veteran SEO expert Heather Lloyd-Martin
SEO is not about creating a website sausage overstuffed with key words and phrases.
|
|
•
Tuesday, November 17, 2009
But, she’d just got entranced by Search Engine Optimization (SEO) for websites. Change your style of delivery according to the content. Tags: Content attention Audience storie Reference: Hartley J and Davies I “Note taking: A critical review” Programmed Learning and Educational technology, 1978,15, 207-224 cited by John Medina in Brain Rules
Keeping audience attention is more important and more difficult than grabbing audience attention .
|
|
•
Friday, November 6, 2009
The just released study on business use of social media from the folks at Business.com is must reading for content marketers who are active, tentative or hesitant about social media.
For listening/research purposes, Google search and alerts dominate with Twitter and Yahoo search coming not too far behind. Yahoo search at 35%
If you’ve been dragging your feet on social media, it’s time to take both of those feet and jump right in. Their research, 2009 Business Social Media Benchmarking Study makes it clear that even small business owners need to take social
|
|
•
Tuesday, January 19, 2010
Your video marketing objectives may include greater visibility, enhanced credibility or expert status, higher search engine rankings, increased brand awareness or all of the above!
Later, you can repackage the content as a CD or DVD product for sale.
Tags: Content Marketing Knowledge Center News Online Tech Tools Tips & Mini-Guides Trends Video lou bortone onlne video video Stand Out from the Marketing Crowd
Thanks to Lou Bortone , video marketing guru for this guest post
In an over-crowded and hyper-competitive marketplace, video marketing can
|
|
•
Tuesday, April 28, 2009
We have written previously about Shift Communications’ template that offers a useful template on which to create your news content: Social Media Release Template Makes It Easier to Get Social .
New Tools are Great, But You Still Need to Make Your Content Really Findable
Even if you are sending your news release to a wider audience by using a great online PR tools such as Jump Start Your Online Public Relations for Free
They call it public relations for a reason.
|
|
•
Friday, October 2, 2009
Effective content marketing online drives LifeinBonitaSprings.com to number four on search rankings.
In fact, when you search for "Bonita Springs real estate" in Google, you pull up a total of 557,000 results. Simultaneously, she enables her visitors to search comprehensive real estate listings within the website component. You might think that Realtor.com, Yahoo real estate, the Yellow Pages, either of the two local newspapers or all of the big area real estate companies would trample an individual realtor on Google. But, you’d be wrong.
|
|
•
Wednesday, August 12, 2009
This is not a cast- in- concrete rule and will depend on the ’shape’ of the visual content that you add.
If you have a hard time trying to think of a metaphor simply type the concept you want to illustrate into the search engine of a stock photo website (eg: istockphoto ) and it will serve up lots of ideas.
It’s called the Assertion-Evidence Format and it was developed by Professor Michael Alley (I’ve mentioned it previously but somehow never devoted a whole post to it).
BTW, if you’ve downloaded and read my Presentation Planning Guide
|
|
•
Tuesday, February 23, 2010
Your Target Customers Won’t Read Your Content without Compelling Headlines
This void violates the first commandment of content marketing: “Think Like a Publisher.”
Your headline must just explain enough so that readers correctly and eagerly anticipate content that follows. When you optimize the quality Too many websites lack effective headlines. In fact, many have no headlines at all.
|
|
•
Friday, September 18, 2009
It’s also a good example of a website with a pretty good layout that is undercut by a lack of focus and a serious shortage of relevant and compelling content.
found it hard to understand exactly what Metwell does or how they could help me after a quick–and then a more in depth–visit to their website The company seems to know content is important because their site attempts to provide a lot of content, at least on the surface. You must be clear on what you do and how your customers will benefit
I
|
|
•
Monday, January 11, 2010
While you could use Tiny Chat , I dont endorse it for classroom use because the Tiny Chat homepage at times displays content that would be inappropriate for a classroom. Chatzy is a neat little website that I learned about from Wes Fryer . What makes TodaysMeet different from services like Tiny Chat is that TodaysMeet doesnt have a public gallery of chat rooms containing questionable content. skip to main | skip to sidebar Free Technology for Teachers A review of free technology resources and how teachers can use them. Ideas for technology
|
