Persuasive rhetoric is about phrasing your arguments so that your listeners m going to do a series of blogs on persuasive content – aka aka rhetoric – to match the series I just finished on nonverbal communication. Principle I:   listeners can hear them.   0160;

Follow rhetorical principles and you can create your own quotable soundbite. Then he coached Anne Brennan, a woman with no speaking experience whatsoever, to win a standing ovation at the Liberal Democratic Party annual conference by using rhetorical techniques. Overnight, Max became an in-demand presentation coach and eventually left academic life to teach rhetorical presenting techniques to business people. Max Atkinson claims there’s no magic to it. There’s no need to go to a quote book.

Authenticity and charisma in content require self-revelation in this confessional Principle VII:   confessional age .  0160; Being willing to to

The sweeping grand speechifying by Jack, Bobby, and Ted Kennedy has been replaced by the next generation's conversational rhetoric.  Senator Ted Kennedy by sons Ted and Patrick had the tone and content of, well, Everyman.  Question:  Will the old-style fire-eating rhetoric of the Southern Church also cool down? ...Tags: 0160; Yesterday the eulogies delivered at the funeral mass in Boston for the late U.S. 0160; Unlike their father and uncles they did not assume the voice of leadership or authority. 

He also happens the guy who has lovingly put together American Rhetoric [link] for us all to enjoy—I virtually live on that site. He wonderfully analyzed 6 speeches, put them in their historical context and explains how the situation, content, structure, style, delivery and rhetoric played a role in the speeches. I love the book “ Great Speeches for Better Speaking ” by Michael E. Eidenmuller, Ph.D.

Rhetoric is boring . Many of these books have several chapters on rhetoric, or the construction of arguments. I’d say 30-40% of the books have nearly the same textbook structure of chapters and content. The first draft of the book is done , and to help get there I read over 50 books on public speaking. Many popular ones, old and new, as well as books by preachers, teachers, salesmen, infomercial stars, and professors.

Every communication is two conversations, the content and the body language.  Obama’s elegant and sweeping rhetoric talked about openness, listening, and peace.  0160; But he has still not figured out a natural set of gestures to go with his soaring rhetoric.  0160; When the two are aligned, a speaker can be powerful – even charismatic.  0160; When they are not aligned, the audience believes the non-verbal every time. 

The book is much deeper than just Job’s delivery style, Gallo has codified it into practical lessons and insights around content construction and corporate theater. Make note of how Jobs asks rhetorical questions to advance the story. “Why When he introduced the concept of replacing the keyboard with a touch screen, he rhetorically asked, “How are we going to communicate with this?” Source: Business Week I

If you ignore your feelings about politics, religion etc … and examine the speech strictly from a rhetorical point of view, it was a masterpiece. contention: “On the other hand …” and “At the same time …” cite flaws in the rhetoric. In yesterday’s post , I said that Obama’s speech at Fort Hood was not his best ever, but I didn’t say which speech I thought was his best. Most of Obama’s speeches are good, but his best speeches, in my opinion, were the most difficult to deliver.

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