In 2007, the mention of content marketing brought as many blank stares from small business owners as the mention of a website did 10 years before. In 2009, most small businesses do have websites and the term, ‘content marketing,’ has gone from obscure to fashionable. For example, the number of visitors to our website who arrived because they had done a search for ‘content marketing,’ has increased by a factor of How to go from clueless to compelling to transform prospects into buyers In fact, in 1997 when we started our small business magazine in Southwest

Perhaps, it best likened to a tool like a hammer which is simultaneously simple and powerful. But, if you use it well, you can make a measurable difference in your content marketing strategy. Here are six easy ways for Twitter to strengthen your content marketing efforts: You may be wondering why something as seemingly simple as Twitter causes so much confusion and consternation among business people. After all, a hammer can be used to put up a basic bookshelf or to build an entire home that will house a family for a lifetime.

Change your style of delivery according to the content. Every presentation expert extolls the power of stories. You can also exploit the power of story to keep attention by structuring your whole presentation using a story structure – I’ll write more on this later (meanwhile if you know of any good links to this concept please do post them in the comments). Tags: Content attention Audience storie Reference: Hartley J and Davies I “Note taking: A critical review” Programmed Learning and Educational technology, 1978,15, 207-224 cited by John Medina in Brain Rules Keeping

This week, several client meetings reinforced a vital truth: Content marketing isn’t an arcane theory taught in expensive graduate schools that only billion dollar companies can use. In fact, great content marketing is much more about brains than big bucks. Those client conversations took me back to lessons learned from more than a dozen case studies we featured in Get Content Get Customers What came through loud and clear was that content marketing requires discipline, patience, and persistence, but it doesn’t require an enormous budget. It’s particularly

It’s been a very good year for content marketing. In fact, visitors searching our site for the phrase “content marketing” increased by 85% in 2009 over 2008. Social media certainly loomed larger in the past 12 months but interest in content marketing strategy accounted for the majority of the most popular posts. How To Create the All-Important Here is the Cliff’s Notes bullet point version with more detail and links to the full articles following: 5 Reasons an eBook Should be a Core Component of Your Content Marketing Strategy

The content of your message is crucial, of course, but others in the audience (or the class, etc.) The best content in the world — with the best visuals in the world — can still be sabotaged by our emotions, that is, in how we influence others to feel. have seen some technical presentations fail this year not because the content was irrelevant or disorganized, but because the presenter – due to inexperience or nerves – looked and sounded more like he was giving a particularly The day after the From Business to Buttons conference in Malmö Sweden, I spent the day in Copenhagen with Bill DeRouchey and Scott Berkun and his wife Jill.

Here are two tech-driven ways to let your audience co-create presentation content. This tool is very simple to use, yet fun and potentially quite powerful. Tags: content ideas PowerPoint Presentation Twitte Your audience has the technology. They're carrying smart phones. They have net books or note books.

Jerry’s book The Power Presenter has many tips on connecting with the audience but what it has–that no other book to date does–are real historic video examples. It takes a bit of courage to move outside your comfort zone, but it is powerful and memorable because many people don’t have the guts to be animated. Even though the content hasn’t shifted, I do think the entire presentation As a presenter, I feed off the energy of the audience. I

Related posts: Will Smith’s keys to a great presentation The power of anecdotal evidence Don’t forget the word-pictures ...Tags: Tags: Content documentary Michael Wesch presentation video YouTub Michael Wesch studies YouTube the way David Attenborough studies insects and lizards. Along the way he’s developed a superbly engaging presentation style.

Proving again that our readers like to dig into a variety of topics under the broad content marketing umbrella. how to create effective elevator speech to drive your content marketing using content marketing to survive the recession making an eBook The topics range from : low cost research as killer weapon