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211 Articles match "Content","Online"
The Latest from the Speaking Pro Central Community
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Friday, March 19, 2010
We reach the third stop on our tour of the elements that make up all our online communications with still images. How are they best delivered online?
As a general rule, images struggle to convey precise meaning without verbal support from either speech or text; and it goes without saying that they have little practical function when there is no strong visual aspect to the content.
What contribution can these make? Where are they less effective?
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Friday, March 19, 2010
Although our Southwest Florida region comprises mostly small businesses, we are blessed with a surprising number of savvy local experts on content marketing and social media. They need to transform from traditional marketing methods to content marketing and social media.
Here are some practical lessons on content marketing and social media that I’d like to share from the St. Bring Your Business Up to Speed with Timely Tips from SW Florida Experts
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Tuesday, March 16, 2010
Louis Gray sums up what happened succinctly: After thousands of Twittering geeks and quasi-geeks alike had settled in to the packed exhibition hall and overflow rooms to hear the latest updates delivered straight from Twitter's leader, their excitement soon turned to boredom and finally, severe annoyance, as the interview's pace, tone and content fell well below expectations . You've got to plan your content. No one would have bet on this, but by all accounts, yesterday's SXSW keynote by Twitter CEO Ev Williams flopped. After an hour's time, the halls in Austin were more than
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The Best from the Speaking Pro Central Community
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Friday, September 4, 2009
In 2007, the mention of content marketing brought as many blank stares from small business owners as the mention of a website did 10 years before. In fact, in 1997 when we started our small business magazine in Southwest Florida, few owners had websites, let alone an online marketing strategy.
In 2009, most small businesses do have websites and the term, ‘content marketing,’ has gone from obscure to fashionable. How to go from clueless to compelling to transform prospects into buyers
When I say fashionable, I mean that the usage of the phrase has skyrocketed in
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Friday, July 31, 2009
But, if you use it well, you can make a measurable difference in your content marketing strategy. Here are six easy ways for Twitter to strengthen your content marketing efforts:
Because effective content marketing is as much about conversation as it is an outbound messages, you need to maintain a dialogue with customers, prospects, and industry thought leaders. You may be wondering why something as seemingly simple as Twitter causes so much confusion and consternation among business people.
Perhaps, it best likened to a tool like a hammer which is simultaneously
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Friday, September 25, 2009
Kathy Saenz of Neighborhood America Shares What It Takes to Make Video an Effective Content Marketing Tool
Even a micro business can use video effectively to communicate with its customers online.
It is difficult enough to use content marketing effectively in a more traditional verbal and static visual context. But, as we amateur carpenters know, you can wind up with a mess instead of a masterpiece unless you understand how to use a potentially powerful tool well. In that spirit we’re happy to can share with you six terrific tips for using video successfully from talented
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Friday, October 23, 2009
This week, several client meetings reinforced a vital truth: Content marketing isn’t an arcane theory taught in expensive graduate schools that only billion dollar companies can use. In fact, great content marketing is much more about brains than big bucks.
Those client conversations took me back to lessons learned from more than a dozen case studies we featured in Get Content Get Customers What came through loud and clear was that content marketing requires discipline, patience, and persistence, but it doesn’t require an enormous budget.
It’s particularly
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Friday, April 10, 2009
If you can succeed at providing plenty of substantive information that addresses their biggest problems, you are beginning to play the role of content concierge in their lives. Your content is available 24 hours a day, seven days a week. Make sure that every major problem faced by your customers is matched by a critical mass of relevant content on your site. Think of yourself as the ultimate knowledge resource like those concierges serving fine hotels such as the Ritz-Carlton or the Four Seasons—But Available 24/7.
When you find yourself in a new town but are blessed
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Wednesday, December 16, 2009
It’s been a very good year for content marketing. In fact, visitors searching our site for the phrase “content marketing” increased by 85% in 2009 over 2008.
Social media certainly loomed larger in the past 12 months but interest in content marketing strategy accounted for the majority of the most popular posts.
How To Create the All-Important Here is the Cliff’s Notes bullet point version with more detail and links to the full articles following:
5 Reasons an eBook Should be a Core Component of Your Content Marketing Strategy
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Tuesday, November 17, 2009
Before each of the presentations skills courses we run, we ask each participant to fill in an online questionnaire. Change your style of delivery according to the content. Tags: Content attention Audience storie Reference: Hartley J and Davies I “Note taking: A critical review” Programmed Learning and Educational technology, 1978,15, 207-224 cited by John Medina in Brain Rules
Keeping audience attention is more important and more difficult than grabbing audience attention .
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Thursday, January 21, 2010
New Crowd Sourced E-Book Is Also a Brilliant Example of Content Marketing
Because all of us are smarter than one of us, you will find lots of value in the new e-book, Key Content Marketing Trends and Predictions for 2010 – which even includes my own fearless prediction on content marketing. Aside from its intrinsic merit, this e-book is a perfect example of content marketing at work. The genius behind this e-book is Ambal Balakrishnan. She has turned crowd sourcing into an art form.
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Monday, February 15, 2010
When you publish a monthly print or electronic newsletter that targets an important audience segment, you probably invest heavily in generating the content that will make this newsletter relevant and valuable to its readers. But you can do much more to make that newsletter and its content work harder for your organization. After all, the newsletter That is obviously critical. How?
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Tuesday, January 19, 2010
Thanks to YouTube, and inexpensive, easy-to-use camera options like webcams, Flip Video cameras and iPhones, online video is now well within the grasp of just about anyone.
To give you some ideas for diving in, here are ten great ways to use online video:
Place a “pitch” video on your sales web page – Online marketers who depend heavily on sales pages are facing challenges engaging visitors Stand Out from the Marketing Crowd
Thanks to Lou Bortone , video marketing guru for this guest post
In an over-crowded and hyper-competitive marketplace, video
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