|
•
Friday, September 4, 2009
In 2007, the mention of content marketing brought as many blank stares from small business owners as the mention of a website did 10 years before. In 2009, most small businesses do have websites and the term, ‘content marketing,’ has gone from obscure to fashionable. For example, the number of visitors to our website who arrived because they had done a search for ‘content marketing,’ has increased by a factor of How to go from clueless to compelling to transform prospects into buyers
In fact, in 1997 when we started our small business magazine in Southwest
|
|
•
Friday, July 31, 2009
But, if you use it well, you can make a measurable difference in your content marketing strategy. Here are six easy ways for Twitter to strengthen your content marketing efforts:
Those of us who spend a lot of time blogging, crank out hundreds of words to share our our knowledge on the topics with which we are most engaged. You may be wondering why something as seemingly simple as Twitter causes so much confusion and consternation among business people.
Perhaps, it best likened to a tool like a hammer which is simultaneously simple and powerful.
|
|
•
Friday, October 23, 2009
This week, several client meetings reinforced a vital truth: Content marketing isn’t an arcane theory taught in expensive graduate schools that only billion dollar companies can use. In fact, great content marketing is much more about brains than big bucks.
Those client conversations took me back to lessons learned from more than a dozen case studies we featured in Get Content Get Customers What came through loud and clear was that content marketing requires discipline, patience, and persistence, but it doesn’t require an enormous budget.
It’s particularly
|
|
•
Wednesday, December 16, 2009
It’s been a very good year for content marketing. In fact, visitors searching our site for the phrase “content marketing” increased by 85% in 2009 over 2008.
Social media certainly loomed larger in the past 12 months but interest in content marketing strategy accounted for the majority of the most popular posts.
How To Create the All-Important Here is the Cliff’s Notes bullet point version with more detail and links to the full articles following:
5 Reasons an eBook Should be a Core Component of Your Content Marketing Strategy
|
|
•
Tuesday, November 17, 2009
Warning: The first three guidelines require that you know your audience - do the work to find out what your audience is interested in, their background knowledge, level of experience etc.]
The level of challenge required will differ for different audiences – their confidence in the topic and their background knowledge being critical factors.
Change your style of delivery according Reference: Hartley J and Davies I “Note taking: A critical review” Programmed Learning and Educational technology, 1978,15, 207-224 cited by John Medina in Brain Rules
Keeping audience attention
|
|
•
Thursday, January 21, 2010
New Crowd Sourced E-Book Is Also a Brilliant Example of Content Marketing
Because all of us are smarter than one of us, you will find lots of value in the new e-book, Key Content Marketing Trends and Predictions for 2010 – which even includes my own fearless prediction on content marketing. Ambal has recruited 39 experts and given them an opportunity to display their knowledge. The genius behind this e-book is Ambal Balakrishnan. She has turned crowd sourcing into an art form.
|
|
•
Friday, April 10, 2009
Think of yourself as the ultimate knowledge resource like those concierges serving fine hotels such as the Ritz-Carlton or the Four Seasons—But Available 24/7.
When you find yourself in a new town but are blessed to be staying in a hotel with a knowledgeable and caring concierge, you’ve got it made. The very best of the breed combine encyclopedic knowledge, extensive connections, and an innate desire to look Any reasonable request you make for help–and perhaps even some not so reasonable or a bit off the wall requests –will be greeted with prompt and enthusiastic action by the concierge.
|
|
•
Friday, May 1, 2009
We often talk about the need to develop a content marketing mindset. Social media is information content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It’s It’s much more powerful than those young whippersnappers–Twitter and Facebook
This requires companies to think like publishers.
|
|
•
Monday, February 15, 2010
When you publish a monthly print or electronic newsletter that targets an important audience segment, you probably invest heavily in generating the content that will make this newsletter relevant and valuable to its readers. But you can do much more to make that newsletter and its content work harder for your organization. Think beyond this single That is obviously critical. How?
|
|
•
Friday, July 3, 2009
Proving again that our readers like to dig into a variety of topics under the broad content marketing umbrella.
how to create effective elevator speech to drive your content marketing
using content marketing to survive the recession
making an eBook The topics range from :
low cost research as killer weapon
|
