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251 Articles match "Content","Information"
The Latest from the Speaking Pro Central Community
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Thursday, March 18, 2010
Earlier this week, I offered you some lessons from the Twitter CEO's unsuccessful SXSW keynote : Let the audience express itself early, don't sit to be sure you project energy, be interactive with the audience when you represent an interactive technology and plan, plan, plan your content. Today, New York University professor Jay Rosen--who refers to "the people formerly known as the audience" as a signal of audience power--weighs in with a positive case study, How the Backchannel Has Changed the Game for Conference Panelists. If you are organizing, speaking at or just attending a
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Sunday, March 14, 2010
Formal educational or speaking settings don't always allow for actual hands-on experience with the content, but almost every learning situation — including presentation in various forms — does permit the use of stories. Stories, that is, that illustrate the content and bring people in, enabling them to "experience" the material in an engaging, visual, and imaginative way. When it comes to learning and genuinely retaining something, nothing beats experiences. A
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Saturday, March 13, 2010
OVER-50: HOW WE KEEP WORKING contains this insight and information:
TABLE OF CONTENTS
You can now give someone you care about who's over-50 the gift of work. 0160; My new book OVER-50: HOW WE KEEP WORKING is now available for order at Amazon.com . 0160; It bundles together in a low-cost paperback what I learned from those over-50 I've coached, workshops I've
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The Best from the Speaking Pro Central Community
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Friday, September 4, 2009
In 2007, the mention of content marketing brought as many blank stares from small business owners as the mention of a website did 10 years before. In 2009, most small businesses do have websites and the term, ‘content marketing,’ has gone from obscure to fashionable. For example, the number of visitors to our website who arrived because they had done a search for ‘content marketing,’ has increased by a factor of How to go from clueless to compelling to transform prospects into buyers
In fact, in 1997 when we started our small business magazine in Southwest
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Tuesday, November 17, 2009
one-way presentation is one of the worst possible ways of transferring information from person to person. Change your style of delivery according to the content. Tags: Content attention Audience storie Reference: Hartley J and Davies I “Note taking: A critical review” Programmed Learning and Educational technology, 1978,15, 207-224 cited by John Medina in Brain Rules
Keeping audience attention is more important and more difficult than grabbing audience attention .
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Wednesday, December 16, 2009
It’s been a very good year for content marketing. In fact, visitors searching our site for the phrase “content marketing” increased by 85% in 2009 over 2008.
Social media certainly loomed larger in the past 12 months but interest in content marketing strategy accounted for the majority of the most popular posts.
How To Create the All-Important Here is the Cliff’s Notes bullet point version with more detail and links to the full articles following:
5 Reasons an eBook Should be a Core Component of Your Content Marketing Strategy
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Monday, February 15, 2010
When you publish a monthly print or electronic newsletter that targets an important audience segment, you probably invest heavily in generating the content that will make this newsletter relevant and valuable to its readers. But you can do much more to make that newsletter and its content work harder for your organization. Think beyond this single That is obviously critical. How?
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Friday, April 10, 2009
If you can succeed at providing plenty of substantive information that addresses their biggest problems, you are beginning to play the role of content concierge in their lives. Your content is available 24 hours a day, seven days a week. Make sure that every major problem faced by your customers is matched by a critical mass of relevant content on your site. Think of yourself as the ultimate knowledge resource like those concierges serving fine hotels such as the Ritz-Carlton or the Four Seasons—But Available 24/7.
When you find yourself in a new town but are blessed
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Friday, July 3, 2009
Proving again that our readers like to dig into a variety of topics under the broad content marketing umbrella.
how to create effective elevator speech to drive your content marketing
using content marketing to survive the recession
making an eBook The topics range from :
low cost research as killer weapon
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Friday, May 1, 2009
We often talk about the need to develop a content marketing mindset. Social media is information content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It’s much more powerful than those young whippersnappers–Twitter and Facebook
This requires companies to think like publishers.
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Tuesday, December 15, 2009
Content marketing works by providing your best customers vital information that helps them be more successful or to live better lives. As a stand-alone effort, content marketing is powerful. In a world of limited resources, generating great content poses challenges, particularly for smaller organizations. Integrate your online and in person efforts by learning from Truebridge’s work in the banking industry.
What’s even better is to integrate your online efforts with your team’s one-on-one work with current and future customers.
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Thursday, July 9, 2009
The Secret: Outstanding in Person Content Marketing
That’s where in person content marketing enters the picture. When that sub optimal behavior is observed, a store operator will be informed so that they can take corrective action. Tags: Content Marketing In person Knowledge Center News Success Storie How They Use Secret Shoppers to Catch Their Team Members Doing the Right Thing.
If you are looking for great basic meat and potatoes cooking in a casual atmosphere, you can’t do much better than Five Guys Burgers and Fries.
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Friday, July 10, 2009
Local newspapers and business-to-business publications face similar challenges as drastic drops in ad revenue drive equally drastic drops in relevant and compelling content. Moreover, business-to-business magazines that are well positioned still offer uniquely valuable niche content that helps readers succeed. believe that the potential nail in the coffin for local newspapers is the ease with which readers They provide too much of what readers can get anywhere and too little of what readers really want.
But for newspapers, ad revenue declines are exacerbated because the highly
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