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18 Articles match "Content","Florida"
The Latest from the Speaking Pro Central Community
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Friday, March 19, 2010
Bring Your Business Up to Speed with Timely Tips from SW Florida Experts
Although our Southwest Florida region comprises mostly small businesses, we are blessed with a surprising number of savvy local experts on content marketing and social media. They need to transform from traditional marketing methods to content marketing and social media.
I was delighted to take part in a recent Collier Business Industry Association (CBIA) Sales and Marketing Council session with just such a group:
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Friday, January 29, 2010
Guest post from Kathleen Taylor, APR, President of the Southwest Florida chapter of the Florida Public Relations Association offers 4 top takeaways from their January 2010 Social Media Cafe. Contributing presenters to the Florida Public Relations Association’s Social Media Café on January 22, 2010 at the Royal Palm Yacht Club in Fort Myers, FL included: Butch Ward of Poynter Institute , Michelle Catin of rbb Public Relations , Chris Griffith of Keller Williams Elite Realty , and Michelle K. Yes, you can apply the best of traditional public relations practices to the new world of social media
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Saturday, January 23, 2010
Today's Washington Post (free signup needed to see content) polled former presidential speechwriters, most of whom acknowledge it's a speech designed to do too much--despite being a grand national event. Reagan speechwriter Aram Bakshian now rues the day he wrote in a mention of Lenny Skutnik, who dove into the Potomac to rescue a survivor of an Air Florida crash. You might well think that the President's State of the Union speech -- coming up this week -- would be a worthy example of how a top leader should give a speech, something you can borrow from the next time you need to give an important, formal speech. I'm here to tell you: Don't do it.
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The Best from the Speaking Pro Central Community
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Friday, September 4, 2009
In 2007, the mention of content marketing brought as many blank stares from small business owners as the mention of a website did 10 years before. In fact, in 1997 when we started our small business magazine in Southwest Florida, few owners had websites, let alone an online marketing strategy.
In 2009, most small businesses do have websites and the term, ‘content marketing,’ has gone from obscure to fashionable. How to go from clueless to compelling to transform prospects into buyers
When I say fashionable, I mean that the usage of the phrase has skyrocketed in
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Friday, October 23, 2009
This week, several client meetings reinforced a vital truth: Content marketing isn’t an arcane theory taught in expensive graduate schools that only billion dollar companies can use. In fact, great content marketing is much more about brains than big bucks.
Those client conversations took me back to lessons learned from more than a dozen case studies we featured in Get Content Get Customers What came through loud and clear was that content marketing requires discipline, patience, and persistence, but it doesn’t require an enormous budget.
It’s particularly
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Wednesday, December 16, 2009
It’s been a very good year for content marketing. In fact, visitors searching our site for the phrase “content marketing” increased by 85% in 2009 over 2008.
Social media certainly loomed larger in the past 12 months but interest in content marketing strategy accounted for the majority of the most popular posts.
How To Create the All-Important Here is the Cliff’s Notes bullet point version with more detail and links to the full articles following:
5 Reasons an eBook Should be a Core Component of Your Content Marketing Strategy
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Friday, October 2, 2009
Effective content marketing online drives LifeinBonitaSprings.com to number four on search rankings.
Chris’s success is an object lesson to what’s both possible and essential based on three key content marketing realities:
But you will achieve them over time with a consistent, compelling content marketing strategy.
Share You might think that Realtor.com, Yahoo real estate, the Yellow Pages, either of the two local newspapers or all of the big area real estate companies would trample an individual realtor on Google. But, you’d be wrong.
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Friday, September 25, 2009
Kathy Saenz of Neighborhood America Shares What It Takes to Make Video an Effective Content Marketing Tool
In that spirit we’re happy to can share with you six terrific tips for using video successfully from talented Southwest Florida professional, Kathy Saenz.
It is difficult enough to use content marketing effectively in a more traditional verbal and static visual context. Even a micro business can use video effectively to communicate with its customers online.
But, as we amateur carpenters know, you can wind up with a mess instead of a masterpiece unless you understand
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Friday, May 22, 2009
When You Deliver Great Content and Control a Critical Buyer Database You Drive Sales
Believe it or not, it all comes back to content marketing.
Simply create an outstanding magazine filled with world-class content that provides thought leadership for their publication within their carefully targeted market. But, Although they are in the advertising business, small publishing companies have never done much advertising for their magazines. The reasons were simple, but not necessarily obvious: They didn’t have to—and it wouldn’t work if they tried it.
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Friday, January 29, 2010
Guest post from Kathleen Taylor, APR, President of the Southwest Florida chapter of the Florida Public Relations Association offers 4 top takeaways from their January 2010 Social Media Cafe. Contributing presenters to the Florida Public Relations Association’s Social Media Café on January 22, 2010 at the Royal Palm Yacht Club in Fort Myers, FL included: Butch Ward of Poynter Institute , Michelle Catin of rbb Public Relations , Chris Griffith of Keller Williams Elite Realty , and Michelle K. Yes, you can apply the best of traditional public relations practices to the new world of social media
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Friday, July 10, 2009
How a small PR firm built an abbondonza of buzz for a Florida client with a house to sell.
Just ask Tina Haisman , Southwest Florida PR professional, who was able to generate an astonishing amount of TV, radio, and print coverage far beyond Florida borders.
Tina’s challenge was to help a Southwest Florida homeowner that needed to sell his multimillion dollar mansion in a very tough real estate market. Big ideas can trump big bucks. This is especially true in the new Internet-powered world of public relations.
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Friday, June 26, 2009
recently had the pleasure of speaking to a combined group of wedding planners from Southwest Florida, the Wedding and Party Planners of Naples and the local National Association of Wedding Planners chapter.
As I was preparing for the talk, the importance of content marketing in general–and of blogging in particular–really hit home.
The content When your customers have an important need, they need to know the kind of company you are and why they can trust you
I
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Tuesday, August 11, 2009
In our own Southwest Florida community, this is clear from the organic growth of the social media coffee sessions organized by a savvy local marketer, Cyndee Woolley .
Matt Hudson , who is a Florida State Representative from Collier County, uses Facebook to communicate with his constituents, to keep them current on his activities, and to get them to attend events that he is holding or participating in. Be very specific about what tangible benefits you intend to derive from your efforts.
It seems as though every kind of organization from multinational to small business to nonprofit
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