My aim, as always, is not to say that you should do it exactly like these examples on GOOD, but simply to suggest that you watch a few of these and ask yourself in what ways did the visuals work, in what ways do they need improvement, what could you copy, and so on. Transparency: Drinking Water This short presentation contains no voice over at all. But imagine how you could use similar visualization (at a slower rate) along with your spoken words in live a presentation. Below: few sample visuals from the presentation.    

In 2007, the mention of content marketing brought as many blank stares from small business owners as the mention of a website did 10 years before. In 2009, most small businesses do have websites and the term, ‘content marketing,’ has gone from obscure to fashionable. For example, the number of visitors to our website who arrived because they had done a search for ‘content marketing,’ has increased by a factor of How to go from clueless to compelling to transform prospects into buyers In fact, in 1997 when we started our small business magazine in

For example, your topic might be “Recording health and safety incidents”. more subtle example of a topic masquerading as a key message is this “How you can make our workplace safer”. The answer is your key message, for example: “You can make the workplace safer by looking out for hazards.” Here’s A key message is the number one thing you want your audience to remember or do as a result of your presentation. Some experts call it “the big idea”, the core of your presentation or the proposition .

This week, several client meetings reinforced a vital truth: Content marketing isn’t an arcane theory taught in expensive graduate schools that only billion dollar companies can use. In fact, great content marketing is much more about brains than big bucks. Those client conversations took me back to lessons learned from more than a dozen case studies we featured in Get Content Get Customers What came through loud and clear was that content marketing requires discipline, patience, and persistence, but it doesn’t require an enormous budget. It’s particularly

It’s been a very good year for content marketing. In fact, visitors searching our site for the phrase “content marketing” increased by 85% in 2009 over 2008. Social media certainly loomed larger in the past 12 months but interest in content marketing strategy accounted for the majority of the most popular posts. How To Create the All-Important Here is the Cliff’s Notes bullet point version with more detail and links to the full articles following: 5 Reasons an eBook Should be a Core Component of Your Content Marketing Strategy

New Crowd Sourced E-Book Is Also a Brilliant Example of Content Marketing Because all of us are smarter than one of us, you will find lots of value in the new e-book, Key Content Marketing Trends and Predictions for 2010 – which even includes my own fearless prediction on content marketing. Aside from its intrinsic merit, this e-book is a perfect example of content marketing at work. The genius behind this e-book is Ambal Balakrishnan. She has turned crowd sourcing into an art form.

have a presentation that I deliver as a demonstration on our courses and that I use as an example in my Presentation Planning Guide . Tags: Content documentary Michael Wesch presentation video YouTub Michael Wesch studies YouTube the way David Attenborough studies insects and lizards. Along the way he’s developed a superbly engaging presentation style.

A subscriber wrote me, “I have a question to which I have received as many answers as people I have asked: What content goes on the last slide? For example, I recently did a webinar and put, “Thanks!” It’s uplifting, but doesn’t have much content. Do I end with ‘Thank You!,’ 8217; ‘Questions/Comments?,’

have written before about the importance of adding visual elements to content so it was particularly gratifying to find that Mark Smiciklas had represented my article, Six Steps to a Successful Small Business Content Marketing Strategy simply and clearly with a big graphic accompanied by five bullet points. Sometimes there is almost no extra print content below his image. Inspiration from ‘Visual Blogger’ Mark Smiciklas of Intersection Marketing It’s hard to make things easy.

I am becoming increasingly aware of the the need to make clear a distinction between the broad concept of digital learning content, in all its many varieties, and the much narrower idea of interactive tutorials of the traditional CBT (computer-based training) variety. I’d say that every l&d professional should have at least a basic level of competence in the design and development of digital learning content, at least those forms of content most relevant to the learning domain for which they are responsible. In the former category I’d put the following: