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153 Articles match "Content","Customer"
The Latest from the Speaking Pro Central Community
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Saturday, March 13, 2010
Blase Ciabaton, The DirectMail Man, Teaches a New Way to Do Some Real One-to-One Content Marketing
As a content marketer, you can target prospects individually with the use of PURLs , which are ‘personalized URLs.’ Interested students enter their personal URL from the mail piece, and are welcomed by name to their custom landing page. In order to generate measurable marketing response, you may well continue to rely on direct mail. Although it may be less effective than in pre-Internet days, direct marketing does work with the right targeted message to the right
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Thursday, March 11, 2010
That won’t be the fate of the iPad as it comes to market at just the right time, providing a marvelous new outlet for content marketers to capture the increasingly mobile digital generation that now includes most of us.
Print is giving way to digital content for almost every generation. You will be able to access customized information products such as A Powerful, Portable, Flexible, Connected, Social, and Cool Information and Entertainment Device for the 21st Century
Once Again, Steve Jobs Gets His Timing Just About Right with the iPad.
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Wednesday, March 10, 2010
Sadly Missed Content Marketing Opportunity
Make sure that your header and your message body provide relevant and compelling content that motivates your prospects to take the next step toward becoming your customers.
Share Tags: Content Marketing Examples of Bad Content Knowledge Center Missed Content Opportunities News Online Tips & Mini-Guides eNewsletter A Sadly Wasted Effort for a Mystery Event That Might Even Have Been Worth Attending
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The Best from the Speaking Pro Central Community
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Friday, September 4, 2009
In 2007, the mention of content marketing brought as many blank stares from small business owners as the mention of a website did 10 years before. In 2009, most small businesses do have websites and the term, ‘content marketing,’ has gone from obscure to fashionable. For example, the number of visitors to our website who arrived because they had done a search for ‘content marketing,’ has increased by a factor of How to go from clueless to compelling to transform prospects into buyers
In fact, in 1997 when we started our small business magazine in Southwest
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Friday, April 10, 2009
The very best of the breed combine encyclopedic knowledge, extensive connections, and an innate desire to look after their customers.
When your customers come to your website, they are similarly looking to you to solve their problems. If you can succeed at providing plenty of substantive information that addresses their biggest problems, you are beginning to play the role of content concierge in their lives. Think of yourself as the ultimate knowledge resource like those concierges serving fine hotels such as the Ritz-Carlton or the Four Seasons—But Available 24/7.
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Friday, July 31, 2009
But, if you use it well, you can make a measurable difference in your content marketing strategy. Here are six easy ways for Twitter to strengthen your content marketing efforts:
Because effective content marketing is as much about conversation as it is an outbound messages, you need to maintain a dialogue with customers, prospects, and industry thought leaders. You may be wondering why something as seemingly simple as Twitter causes so much confusion and consternation among business people.
Perhaps, it best likened to a tool like a hammer which is simultaneously
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Friday, October 23, 2009
This week, several client meetings reinforced a vital truth: Content marketing isn’t an arcane theory taught in expensive graduate schools that only billion dollar companies can use. In fact, great content marketing is much more about brains than big bucks.
Those client conversations took me back to lessons learned from more than a dozen case studies we featured in Get Content Get Customers What came through loud and clear was that content marketing requires discipline, patience, and persistence, but it doesn’t require an enormous budget.
It’s particularly
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Wednesday, December 16, 2009
It’s been a very good year for content marketing. In fact, visitors searching our site for the phrase “content marketing” increased by 85% in 2009 over 2008.
Social media certainly loomed larger in the past 12 months but interest in content marketing strategy accounted for the majority of the most popular posts.
How To Create the All-Important Here is the Cliff’s Notes bullet point version with more detail and links to the full articles following:
5 Reasons an eBook Should be a Core Component of Your Content Marketing Strategy
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Monday, February 15, 2010
When you publish a monthly print or electronic newsletter that targets an important audience segment, you probably invest heavily in generating the content that will make this newsletter relevant and valuable to its readers. But you can do much more to make that newsletter and its content work harder for your organization. Think beyond this single That is obviously critical. How?
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Friday, July 3, 2009
Proving again that our readers like to dig into a variety of topics under the broad content marketing umbrella.
how to create effective elevator speech to drive your content marketing
using content marketing to survive the recession
making an eBook The topics range from :
low cost research as killer weapon
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Saturday, November 21, 2009
A subscriber wrote me, “I have a question to which I have received as many answers as people I have asked: What content goes on the last slide? It’s uplifting, but doesn’t have much content. Perhaps something like, “We’re here to help you achieve great customer service.” Do I end with ‘Thank You!,’ 8217; ‘Questions/Comments?,’
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Friday, May 1, 2009
We often talk about the need to develop a content marketing mindset. Social media is information content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It’s It’s much more powerful than those young whippersnappers–Twitter and Facebook
This requires companies to think like publishers.
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Thursday, October 22, 2009
How to Get Started on Cheap and Powerful Customer Studies
Unless you understand your customers, you risk painful marketing missteps.
Because we know that effective content marketing depends on a thorough understanding of your customers, regular research should be a core component of your content marketing strategy.
How to Get Started on Your All-Important Customer Research
Of course, it’s possible to do way too much research. That’s when you wind up with the paralysis by analysis situation.
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