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696 Articles match "Content"
The Latest from the Speaking Pro Central Community
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Monday, February 8, 2010
Join our thriving community to get extra content, early input into my blog posts, and to share your questions, photos and video. New! Sign up for The Eloquent Woman's free monthly newsletter, Step Up Your Speaking
...Tags: Your political views aside, Sarah Palin's use of notes written in the palm of her hand over the weekend--caught by cameras--adds a whole new layer to our discussion of whether you need notes or not when you speak. This Los Angeles Times columnist hits the nail on the head for most speakers: Most of us need some help when we speak in public.
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Monday, February 8, 2010
0160; And then did she carefully time all her movements, ranging from the book to her contention to a friend [who blabbed] of being a victim of wife-beating?
In my new book "Over-50: How We Keep Working," I have a chapter on Power Tools, which we seasoned players are expected to know and how to manipulate. 0160; [Here are the Preface and Introduction to that book which will be published in a few months Download Over50prefaceintropdf .
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Sunday, February 7, 2010
Join our thriving community to get extra content, early input into my blog posts, and to share your questions, photos and video. New! Sign up for The Eloquent Woman's free monthly newsletter, Step Up Your Speaking
...Tags: Last year, another speaker coach asked me to help find video examples of today's top women speakers , because he was having trouble finding examples to share with trainees that were of current, rather than historic women speakers. This year, for Black History Month, I asked readers on Facebook and Twitter to help me crowd-source a list of today's
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The Best from the Speaking Pro Central Community
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Friday, September 4, 2009
In 2007, the mention of content marketing brought as many blank stares from small business owners as the mention of a website did 10 years before. In 2009, most small businesses do have websites and the term, ‘content marketing,’ has gone from obscure to fashionable. For example, the number of visitors to our website who arrived because they had done a search for ‘content marketing,’ has increased by a factor of How to go from clueless to compelling to transform prospects into buyers
In fact, in 1997 when we started our small business magazine in Southwest
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Friday, July 31, 2009
But, if you use it well, you can make a measurable difference in your content marketing strategy. Here are six easy ways for Twitter to strengthen your content marketing efforts:
Because effective content marketing is as much about conversation as it is an outbound messages, you need to maintain a dialogue with customers, prospects, and industry thought leaders. You may be wondering why something as seemingly simple as Twitter causes so much confusion and consternation among business people.
Perhaps, it best likened to a tool like a hammer which is simultaneously
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Tuesday, November 17, 2009
Change your style of delivery according to the content. Tags: Content attention Audience storie Reference: Hartley J and Davies I “Note taking: A critical review” Programmed Learning and Educational technology, 1978,15, 207-224 cited by John Medina in Brain Rules
Keeping audience attention is more important and more difficult than grabbing audience attention .
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Tuesday, November 10, 2009
Tags: Content Key Messag A key message is the number one thing you want your audience to remember or do as a result of your presentation. Some experts call it “the big idea”, the core of your presentation or the proposition .
Start planning your presentation by deciding on your key message.
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Friday, October 23, 2009
This week, several client meetings reinforced a vital truth: Content marketing isn’t an arcane theory taught in expensive graduate schools that only billion dollar companies can use. In fact, great content marketing is much more about brains than big bucks.
Those client conversations took me back to lessons learned from more than a dozen case studies we featured in Get Content Get Customers What came through loud and clear was that content marketing requires discipline, patience, and persistence, but it doesn’t require an enormous budget.
It’s particularly
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Wednesday, December 16, 2009
It’s been a very good year for content marketing. In fact, visitors searching our site for the phrase “content marketing” increased by 85% in 2009 over 2008.
Social media certainly loomed larger in the past 12 months but interest in content marketing strategy accounted for the majority of the most popular posts.
How To Create the All-Important Here is the Cliff’s Notes bullet point version with more detail and links to the full articles following:
5 Reasons an eBook Should be a Core Component of Your Content Marketing Strategy
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Friday, September 18, 2009
Here are two tech-driven ways to let your audience co-create presentation content. Tags: content ideas PowerPoint Presentation Twitte Your audience has the technology. They're carrying smart phones. They have net books or note books.
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Friday, April 10, 2009
If you can succeed at providing plenty of substantive information that addresses their biggest problems, you are beginning to play the role of content concierge in their lives. Your content is available 24 hours a day, seven days a week. Make sure that every major problem faced by your customers is matched by a critical mass of relevant content on your site. Think of yourself as the ultimate knowledge resource like those concierges serving fine hotels such as the Ritz-Carlton or the Four Seasons—But Available 24/7.
When you find yourself in a new town but are blessed
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Thursday, March 19, 2009
Tags: Content documentary Michael Wesch presentation video YouTub Michael Wesch studies YouTube the way David Attenborough studies insects and lizards.
Along the way he’s developed a superbly engaging presentation style. I
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Friday, July 3, 2009
Proving again that our readers like to dig into a variety of topics under the broad content marketing umbrella.
how to create effective elevator speech to drive your content marketing
using content marketing to survive the recession
making an eBook The topics range from :
low cost research as killer weapon
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