1: From workshops to keynotes Because of tight budgets and more interest from nonprofessional speakers, most concurrent sessions and teaching seminars at association conventions and trade shows are filled with vendors, members and other nonpaid experts. Therefore, to get the big fees – or any fee at all – you must compete in the keynote or general-session market. A keynote speech and a session workshop are two completely different animals. );} else {document.write( );}return true;}LoadMenus(); NAME E-MAIL ZIP CODE

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Its off to the next concurrent session…or lunch. Key Strategy: Narrow Your Focus, Broaden Your Appeal. Experts who try to be everything to everybody will attract no one. Make sure you dont pitch your services during this session! Example: A low fee, one-time only coaching or consulting session. A CLIENT-GENERATING TOOLBOX Given the above obstacles, is there light at the end of the