Make a concerted effort to learn from those around you," said Butch Ward from Poynter Institute in St. Research by eMarketer shows that there is a HUGE audience watching online video. Yes, you can apply the best of traditional public relations practices to the new world of social media Guest post from Kathleen Taylor, APR, President of the Southwest Florida chapter of the Florida Public Relations Association offers 4 top takeaways from their January 2010 Social Media Cafe.