This week alone I sat through both legislative testimony and a major presentation where every other word seemed to be “filler” and what I witnessed was no surprise.  Tags: Message Development Public Speaking Uncategorized 64 days aig Andrew Cuomo ann Compton bailout plan bernanke Binyamin netanyahu Boehner caroline kennedy chip reid communication filler congressional budget office demonizing investors east room ed henry iran jake tapper message mexico drug cartel mexico drug war mike allen nicole eventoff politico presence presidential public speaking presidential speech coach

I watched an entire Congressional hearing where EVERY opening statement was read verbatim, with eyes failing to meet anything but the copy of the testimony — three things were obvious:  1) the Congressional member reading was rarely, if ever, the author of what was being read; 2) the Congressional member displayed very little, if any, ownership of the words written; and 3) the chances of connecting with the audience was non-existent (Watching reporters and interested parties typing away on iPhones and Blackberry’s is not a positive sign) To Legislators :  It is understandable

Record and post client video testimonials – Don’t leave home without your Flip cam – or any portable camera that you can take to events and conferences. Use networking opportunities to tape brief client or colleague testimonials. Video testimonials are far more powerful than text alone. Stand Out from the Marketing Crowd Thanks to Lou Bortone , video marketing guru for this guest post In an over-crowded and hyper-competitive marketplace, video marketing can help you break through the clutter and deliver your message in a powerful and memorable way.

Offering potential clients a complementary coaching conversation has always been an effective strategy for Fripp. Two things you can ask for: testimonials and case studies you can use in your sales presentations and advertising. How to Market Your Way Out of Tough Times by Patricia Fripp & David Garfinkel When there's gloom and uncertainty in the air, most businesses are making a terrible mistake in their efforts to ride out the tough times.

MEMBERS LOGIN Home SPEAKER SERVICES Speaker services Membership info Proposal generator Profile listing service Coaching services Video trailer ads Interview transcripts Teleclasses Online shop MEETING PLANNERS Planner services Find a speaker RESOURCES FAQs about CJ Free articles Useful links TOOLS Subscribe to eZine Search this site GENERAL INFO About us Testimonials Advertising

MEMBERS LOGIN Home SPEAKER SERVICES Speaker services Membership info Proposal generator Profile listing service Coaching services Video trailer ads Interview transcripts Teleclasses Online shop MEETING PLANNERS Planner services Find a speaker RESOURCES FAQs about CJ Free articles Useful links TOOLS Subscribe to eZine Search this site GENERAL INFO About us Testimonials Advertising

Here you put compelling ad copy, benefits, testimonials, and a small blurb about you, the author. Ask for a testimonial then. These influential contacts testimonials will make your back cover an important sales tool. Designing every part of your book to be a sales tool and a beacon to take you to writing a compelling, understandable, and enjoyable book is a must, before you write a single word. Judy Cullins: Author, Publisher, Book Coach Excerpted Top 7 Hot Selling Points to Implement Before Writing Chapter One Every part of your book can be a sales tool.

Here you put compelling ad copy, benefits, testimonials, and a small blurb about you, the author. Ask for a testimonial then. These influential contacts testimonials will make your back cover an important sales tool. Designing every part of your book to be a sales tool and a beacon to take you to writing a compelling, understandable, and enjoyable book is a must, before you write a single word. Judy Cullins: Author, Publisher, Book Coach Excerpted Top 7 Hot Selling Points to Implement Before Writing Chapter One Every part of your book can be a sales tool.

Wagoner and his initial bailout testimony in November of 2008.  Any goodwill the industry had before the testimony quickly disappeared, as did the painless bailout package. Why? Fast forward a few hours into the testimony when the CEO’s were asked whether or not they would take reduced compensation, and those requests were subsequently brushed aside . (Two Click here to view the embedded video. News Flash -  Richard “Rick” Wagoner resigned as CEO of General Motors yesterday at the behest of President Obama. 

MEMBERS LOGIN Home SPEAKER SERVICES Speaker services Membership info Proposal generator Profile listing service Coaching services Video trailer ads Interview transcripts Teleclasses Online shop MEETING PLANNERS Planner services Find a speaker RESOURCES FAQs about CJ Free articles Useful links TOOLS Subscribe to eZine Search this site GENERAL INFO About us Testimonials Advertising