It was the 4 shiny quarters that fell out of the envelope, with the note that said, “To thank you for your time.” started the survey, but after about 5 mins, seeing that I was only a tiny way through, I opted out. give American Express gift certificates when people refer me, but are they insulted by the amount? When Nielson contacted me a few years ago to ask if I’d participate in rating TV programs, I was quite excited. I