IBM Knowledge Socialization Project: Storytelling in business MIT Storytelling and Business Resources Stories Are Serious Business People using the Beyond Bullet Points (BBP) approach enjoy successful presentations because they tell stories while giving the presentation. They don’t load their slides with a lot of words and meaningless data.

In 2007, the mention of content marketing brought as many blank stares from small business owners as the mention of a website did 10 years before. In fact, in 1997 when we started our small business magazine in Southwest Florida, few owners had websites, let alone an online marketing strategy. In 2009, most small businesses do have websites and the term, ‘content marketing,’ has gone from obscure to fashionable. How to go from clueless to compelling to transform prospects into buyers When I say fashionable, I mean that the usage of the phrase has skyrocketed in

have written before about the importance of adding visual elements to content so it was particularly gratifying to find that Mark Smiciklas had represented my article, Six Steps to a Successful Small Business Content Marketing Strategy simply and clearly with a big graphic accompanied by five bullet points. Inspiration from ‘Visual Blogger’ Mark Smiciklas of Intersection Marketing It’s hard to make things easy.

Even a micro business can use video effectively to communicate with its customers online. Here Are Kathy’s 6 Secrets to Video Success for Small Business: Kathy Saenz of Neighborhood America Shares What It Takes to Make Video an Effective Content Marketing Tool But, as we amateur carpenters know, you can wind up with a mess instead of a masterpiece unless you understand how to use a potentially powerful tool well.

gave each participant a handout on business vision, which I am sharing with you here. ...Tags: Tags: Business Vision business vision marketing pla Yesterday, I had the pleasure to participate in a round table talk, with four other 6-figure freelancers, at Magnet, Canada's magazine conference. There were about 60 or so aspiring and veteran freelance writers - 10 at a table - and the 'speakers' spent 10 minutes at each table answering questions.

It’s particularly gratifying to watch so many small businesses and independent professionals putting content marketing to work. 10 Lessons Small Businesses Can Learn from Smart Content Marketers This week, several client meetings reinforced a vital truth: Content marketing isn’t an arcane theory taught in expensive graduate schools that only billion dollar companies can use. In fact, great content marketing is much more about brains than big bucks.

Tags: Business Design Video dirty jobs dirty work mike rowe presentatio Well-developed and designed presentations are finally getting the recognition they deserve. The influence and visibility of Garr Reynolds’ blog have helped change the perception that presentations suck, and made people aware of just how powerful a presentation can be. Attracting really good designers to work for Duarte has been tough, because

Business of Software Blog The business of software. Building long term, sustainable and profitable software businesses. Home About Subscribe « The one, two of product marketing | Main | The story behind the Hudson River plane crash reconstruction » March 30, 2009 How to get a speaking slot at a conference Over the past three years I’ve received hundreds of e-mails from people who want to speak at the Business of Software conference I run with Joel Spolsky. Over time, I’ve reached conclusions about the best

Neither is your business. If it's a business, it might be location, reputation, staff, offerings that are in high demand and a sector that's robust... Build your business by including public speaking as one of your marketing efforts. In addition, improving your speaking and communication skills will help you feel more confident when approaching buyers, negotiating with vendors, Seth Godin starts off his recent post " Do you have 16 boxes? " by saying, "Your career is not a boat.

Use Free Google, Yahoo, and Microsoft Directories to Bring Your Business Front and Center on Local Web Searches (Guest post by WordPress fanatic and small business web consultant Don Campbell ) If your business is an "offline" business with a physical storefront, the most effective way to improve your search rankings in Google is to list your business in the free local business directories from Google, Yahoo and Microsoft. Once you are listed in these directories, you have a chance to get listed in the "Google 10-Pack" - which is an invaluable way to get the word out about your business when people type in search terms in your local area.