Although PR methodology has focused primarily on getting the traditional media to write about your company or your client’s company, the goal has always been to influence ‘the public’, that is those members of the population that you want to impact positively. What brands are benefiting from PitchEngine? And don’t use jargon!

I am by no means a Social Media Expert.  All of this knowledge and experience has helped me mold a social media strategy that works for me. . wholehearted believe in this type of marketing has led to my social media rules for engagement.  Tags: Facebook Marketing Social Media Twitter

The marvelous social media sommelier Gary Vaynerchuk gives us an excellent 3 minute video outlining the necessity of "working the room" versus "giving a presentation." For years, brands became accustomed to "giving presentations" and "controlling" the message. How will social media change the way you present your brand?

I met with Krim Stephenson who presented at the December lunch of the Silicon Valley Chapter of the IABC on the topic of social media - beyond the hype. I met with Krim Stephenson who presented at the December lunch of the Silicon Valley Chapter of the IABC on the topic of social media - beyond the hype.

Yes, you can apply the best of traditional public relations practices to the new world of social media. Guest post from Kathleen Taylor, APR, President of the Southwest Florida chapter of the Florida Public Relations Association offers 4 top takeaways from their January 2010 Social Media Cafe. Myers Fl area. Have a plan.

If you are brand new to Twitter, you may want to read our earlier post, Twitter for Business Made Easy , before continuing). Tags: Blogging Content Marketing Knowledge Center News Online Social Media Tips & Mini-Guides Trends Perhaps, it best likened to a tool like a hammer which is simultaneously simple and powerful.

According to today’s Research Brief from the Center for Media Research , social media doesn’t work to build brand, extend relationships or to impact buying decisions. It’s true that many companies today don’t allow their associates to check social media sites during work hours.

It seems as though every kind of organization from multinational to small business to nonprofit are beginning to believe that social media should be an important component of their marketing programs. Social media marketing must prove itself with measurable returns. Click here to see more articles on social media.

You're a "social media rockstar", on Twitter for over 2 years, and I have more followers than you. Many people join Twitter with the ultimate goal of driving new business and spreading brand awareness.  Tags: Social Media Twitter I take my Twitter stream very seriously.  It's simply not scalable.  Really? Sketchy.

Over the past two weeks I have witnessed quite possibly the fastest destruction of one of the best brands in all of history - the fall of the Tiger. As Bill Simmons at ESPN put it: it transformed our collective perception of a famous person and made us re-evaluate every opinion we had about him Your brand is everything.