Over the past two weeks I have witnessed quite possibly the fastest destruction of one of the best brands in all of history - the fall of the Tiger. As Bill Simmons at ESPN put it: it transformed our collective perception of a famous person and made us re-evaluate every opinion we had about him Your brand is everything. People buy into you and your product, service or company based on the brand. Having a strong and definitive brand is one of the things that sets apart a thriving business from a struggling one - S eth Godin has a great definition of what a brand is here .

It’s ironic, though, that while branding as an art form has exploded in the last decade, it’s also starting to feel more like an engineering discipline than anything else: less about creativity and more about rules. My point is that while brands tend to live and die by their consistency, it’s worth remembering that two of the most iconic logos in the pop culture lexicon were built with the goal of constantly changing. Click the image to view entire guide Pretty surreal, huh?

Brand China has taken its hits.  Tags: Brandin 0160; But they left only dents, not bringing down the whole supposedly hypergrowth entity.  0160; Now, some are betting that whole thing is indeed coming down.  0160;

Branding as a pull force in perception and actual selling is far from over.  Actually, the possible new entries to government could refresh the brand. They Tags: Brandin 0160; So, as David Catanese opines in Politico, the Kennedy dynasty is far from over.  0160; 0160;They

Those of us who default to the underdog now have a fresh David on the field: Brands.  Once powerhouses in American business, brands could not only command premium prices.  Now private label ketchup, laundry detergent and even peanuts are marching into the world of brands - a la Russian Revolutionaries.  0160; 0160; They established a whole pop culture status system. 

And just about everyone in the loop for Brand U.S.A. Tags: Brandin Call Toyota's troubles a positive Black Swan for the U.S. auto industry.  0160; "Black Swan" is a term financial markets expert Nassim Taleb made famous for describing those unexpected developments which can have unexpected profound effects.

0160; It's imperative for us to find our voice or what management expert Tom Peters calls a "personal brand."   Tags: Brandin "I sound like everyone else."    quot;    Whether it's the field of writing or the Darwinian struggle to find a job/client/customer in this tough marketplace, this is

Brands are in trouble as private label eats into market share - and profits.  0160; The trumping of price over brand mystique is not expected to end when the economy recovers.  For that very reason, brand giants such as Procter & Gamble are opposing pressure for mandatory disclosure of all the chemicals in their cleaning products.  0160; Private-label manufacturers have brought up quality of their offerings to at least good-enough. 0160; They contend that competitors could create knock-offs, selling their versions much more cheaply. 

0160; Brands like Harvard are taking severe hits these days.  Tags: Brandin Amy Bishop, alleged shooter at the University of Alabama, is "Harvard-Trained."  quot;  That's what the media headlines.   0160; One reason is that, in this Darwinian struggle to get work, we are fed up with any vestiges of the culture of entitlement. 

0160; And that might be exactly what happens to one of the most powerful and enduring global brands: Roman Catholicism. Tags: Brandin It played out in Watergate:  It's not what was or is.  0160; It's the cover-up.  0160; That's what tumbles institutions.