Trending Sources

Why branding is essential for your presentations

PowerPoint Tips

Branding is as important for a small company as it is for a big one — maybe even more so. Are your presentations branded?

2014 52

8 steps to add branding to your presentations

PowerPoint Tips

One of the principles that I don’t usually cover at first, but which comes up all the time in makeovers, is branding. A tagline. Colors.

2012 70

Ivanka Brand Jewelry Shifts Downscale - What Should We Read Into This

Jane Genova: Speechwriter - Ghostwriter

Ivanka Trump's brand of jewelry had been high-end. Now, as USA Today reports, the brand has gone downscale. That was then.

2017 11

Sarah Palin: Aging Brand

Jane Genova: Speechwriter - Ghostwriter

Another perspective might be to view Palin, the entity she is, through the lens of branding.  The takes are all over the map. 

[Podcast] Expand Your Brand: Income Streams Beyond Speeches with Joe Calloway

Speaker Launcher

The post [Podcast] Expand Your Brand: Income Streams Beyond Speeches with Joe Calloway appeared first on Jane Atkinson. Show Notes: 1:16 What motivates Joe to keep reinventing his brand? 2:45 Joe has expanded his brand beyond keynotes. This episode focuses heavily on generating different revenue streams within a speaking career.

2016 19

11 Deadly Social Media Sins for Brands

Content Marketing Today

Most brands are trying really hard to succeed with their social media initiatives. Via mashable.com.

Branding v Transactional

Jane Genova: Speechwriter - Ghostwriter

In all disciplines, in all mediums the issue is emerging: should we focus more on the transaction - that is, getting people to actually purchase, vote, contribute to the cause, fundraise - and less on the brand?    Brand management has been around since the 1930s when Procter & Gamble invented it. 

Staples - Yet Another Retail Brand Which Lost Its Way

Jane Genova: Speechwriter - Ghostwriter

Branding is about emotional attachment. In the late 1980s, the Staples brand meant caring and affordability to us new Accidental Entrepreneurs.

Columbia University Brand Takes 2nd Hit This Week - Near-Fatal Drunken Mishap, 7 Suicides

Jane Genova: Speechwriter - Ghostwriter

That's why the two brand hits it took these week will resonate for some time. And during Trumpism, that ethos seems to be spreading.

Why Your Personal Brand is All About Solving Customer Problems

Content Marketing Today

Ultimately, your personal brand reflects your unique ability to help your ideal customers succeed. They care about how we can help them.

Uber - Its Business & Brand Could Be In Play

Jane Genova: Speechwriter - Ghostwriter

Uber, if it wants to protect both its business and its brand, should do the same. By now, many have read engineer Susan J. Fowler's blog.

Goodwill Stores: Brand to watch

Jane Genova: Speechwriter - Ghostwriter

  Now, Goodwill is evolving into a brand. Since  Since the brand has so much going for it, it's one to watch. Branding Current Affairs Green green Media Selling Television ValuesTo begin with, Goodwill funds job training.     Today on television there was even a commercial for Goodwill. 

Design a first slide that stands out and matches your brand

PowerPoint Tips

You want it to include your branding, such as a logo or banner. I really like slides with a solid background, usually white or black.

Brand Part I: Is Your Brand Memorable?

Speaker Launcher

A brand is a concept or idea that helps to distinguish you from everybody else. - A book title might also be a great brand. (ie:

Capturing the essence of a brand on video via Web Ink Now

Content Marketing Today

Via Scoop.it – Content Marketing Now. Written by David Meerman Scott. The video is not a product pitch. And it is entertaining as heck.

Gig 27

Are you Missing a Branding Opp?

Speaker Launcher

This is going to be a short post, but it’s a juicy one!!! No question email communication has become a way of life. If so, get ‘r fixed.

URL 11

[Podcast] Growing Your Brand from the Ground Up with Doug Sandler

Speaker Launcher

The post [Podcast] Growing Your Brand from the Ground Up with Doug Sandler appeared first on Jane Atkinson. Listen Now! Or Watch Now! Want More?

Personal Branding: Everything Changed

Jane Genova: Speechwriter - Ghostwriter

Branding careersIt's palpable: The signs of recovery.  I can also consult with an executive coach. 

Branding - Work in Progress

Jane Genova: Speechwriter - Ghostwriter

And, at one time, he leveraged making fun of himself as a branding device. " And that's: Never hesitate to change your brand.

"Getting Borked" Branding - No Way Back

Jane Genova: Speechwriter - Ghostwriter

  Branding careers Current Affairs Games legal Personal Musings Politics RebrandingThey were right. Yes, Gorsuch is a smooth player.

Cybersecurity, Competitiveness & Brand Equity

Jane Genova: Speechwriter - Ghostwriter

Of course, being a victim of hackers or known vulnerability to hacking damages the brand. Two U.S. The world has changed.

BigLaw, Big Brands & Trumpism

Jane Genova: Speechwriter - Ghostwriter

Branding Current Affairs Games legal Media Personal Musings Politics ValuesHere you can read the details. Its D.C.

DC 1

Trumpism Can Tarnish Legal Brands

Jane Genova: Speechwriter - Ghostwriter

In terms of its branding, Jones Day could find itself in a much more difficult situation.   BrandingThat was then.

Talbots: Brutal Lessons in Managing Brand Identity

Jane Genova: Speechwriter - Ghostwriter

Branding Generational Divide Personal Musings SellingTalbots used to be the place to shop for midlevel professional women. The

Johnson & Johnson & Brand Equity

Jane Genova: Speechwriter - Ghostwriter

Two class action lawsuits over talcum power aren't hurting Johnson & Johnson's branding with millennials. That goes way back.

PR 1

Buddha and Cleveland Clinic Branding

Jane Genova: Speechwriter - Ghostwriter

Then my branding mindset took over. Mindfulness  has been encouraged for stressed professionals. One is running. I tried all three. Yikes.

Branding: Where Marketing and Writing Become Friends by Matthew Turner — The Book Designer

Content Marketing Today

I see Brands in people, companies, books, songs, and even towns I visit. What is your Brand? By Matthew Turner (@Turndog_million).

Ivanka Brand - Righteous Indignation Or All-Business

Jane Genova: Speechwriter - Ghostwriter

Of course, Kellyanne shouldn't be pitching for the Ivanka brand. My hunch is that at Macy's the Ivanka brand stays.

Cloud Over Chris Christie Brand Returns

Jane Genova: Speechwriter - Ghostwriter

  Branding careers Current Affairs Games legal Personal Musings Politics TravelBridgegate has again reared its head.

NJ 1

Building a Brand for Gen Y [CONVO] | Social Media Today

Content Marketing Today

A brand is much more than its name. A great brand will trigger an emotional reaction and, perhaps, a sense of belonging.

Branding & Magical Thinking - BigBeverage, BigTech, BigLaw

Jane Genova: Speechwriter - Ghostwriter

The major strategy being leveraged to grow in the current grim marketplace is unique branding. Branding RebrandingHere you can read it.

Goodwill Retail - Best Value Brand

Jane Genova: Speechwriter - Ghostwriter

  One reason is that Goodwill Retail has established itself as the best value brand around.  Plus, Then I headed to Goodwill.

Brand Ivy League: Is Harvard et al. going way of linear careers in journalism, law, and business?

Jane Genova: Speechwriter - Ghostwriter

  Branding careers Current Affairs Games Generational Divide Online video Personal Musings Politics Selling Values Web/Tech

P&G - The Company which Invented Brand Management Has Irrelevant Brands

Jane Genova: Speechwriter - Ghostwriter

In essence, the company which invented brand management in the 1930s has mostly irrelevant brands. Not just women. Tide Smide.

Hustle Trumps Branding

Jane Genova: Speechwriter - Ghostwriter

From the get-go, we had hammered into us to develop our branding. Sure, there are the big brands in every line of work.

Fake News Very Bad News for Brands

Jane Genova: Speechwriter - Ghostwriter

It's a different context though, when we realize that fake news can just as easily take down our client's brand.

Web 1

Staples - Lost Brand

Jane Genova: Speechwriter - Ghostwriter

" The downward trajectory is the story of a brand which has lost its way. BrandingDuring Q1, Staples continued its decline.

Brands. Door. Money.

Speak Schmeak

I, like many people these days, DVR as much of my TV watching as possible, in order to avoid commercials. TV commercials are mini-presentations.

Brands. Door. Money.

Speak Schmeak

I, like many people these days, DVR as much of my TV watching as possible, in order to avoid commercials. TV commercials are mini-presentations.

TV 2

Brand Boston - Professional Class Unburdened by Children

Jane Genova: Speechwriter - Ghostwriter

Economic developers can position and package Brand Boston as where the workforce is all-business. Boston has evolved into the model of cool.