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Brand
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1333 articles |
| Page 1 of 14 | Previous | Next | | | JANE GENOVA: SPEECHWRITER - GHOSTWRITER JUNE 9, 2010 GM Branding Genius The genius folk in branding have decided to turn around the car line that used to be known, especially in pop culture, as "Chevy" to now be known only as "Chevrolet." Then too the GM branding was dominated by great genius. Tags: Branding Leave it to GM. | JANE GENOVA: SPEECHWRITER - GHOSTWRITER APRIL 20, 2010 Branding: Leverage those negatives The greatest branding stories, along with homeruns in profits, frequently start out in disaster, lousy positioning, and/or other kinds of adversity. That's why the brand emerges with such power. Tags: Branding Read about how law schools can turn around their less-than-stellar rankings in U.S. | | | | | | | | | | - Brand China - Betting Against It
Brand China has taken its hits. Tags: Branding But they left only dents, not bringing down the whole supposedly hypergrowth entity. Now, some are betting that whole thing is indeed coming down. One factor is what he views as its bubble real estate. MORE >> -
DAHLE COMMUNICATION | MONDAY, DECEMBER 14, 2009 Destroying a Brand the Tiger way Over the past two weeks I have witnessed quite possibly the fastest destruction of one of the best brands in all of history - the fall of the Tiger. As Bill Simmons at ESPN put it: it transformed our collective perception of a famous person and made us re-evaluate every opinion we had about him Your brand is everything. MORE >> -
DAHLE COMMUNICATION | WEDNESDAY, DECEMBER 15, 2010 Educators need some new branding Educators and education as a whole needs some new branding. Branding educationI'm in a bit of a dilemma. love teaching and coaching speech and debate. While I am only a half-time teacher (working on Dahle Communication Group the other half) I do really enjoy my time at school working with those kids. How do we do this? MORE >> - Branding: There will always be Kennedys
Branding as a pull force in perception and actual selling is far from over. Actually, the possible new entries to government could refresh the brand. They Tags: Branding So, as David Catanese opines in Politico, the Kennedy dynasty is far from over. The guy is protean. MORE >> - Writers: We Need To Be Re-Branded
The only way out and return to a position of strength in the marketplace is to re- brand ourselves. Jane Genova" when I was struggling to change my personal brand. With any re- branding project we have to do the tough job of figuring out what turns browsers into buyers. Branding MORE >>
- Personal Branding: Everything Changed JANE GENOVA: SPEECHWRITER - GHOSTWRITER | TUESDAY, APRIL 26, 2011
- Staples: This brand needs competition, badly JANE GENOVA: SPEECHWRITER - GHOSTWRITER | FRIDAY, JUNE 18, 2010
- Interview: Vickie Sullivan - Branding Queen IAN GRIFFIN - PROFESSIONALLY SPEAKING | SATURDAY, MARCH 6, 2010
- Branding: When a religious affliation carries [too much] baggage JANE GENOVA: SPEECHWRITER - GHOSTWRITER | MONDAY, JUNE 28, 2010
- Brand Harvard: Culture of Entitlement Takes Another Hit JANE GENOVA: SPEECHWRITER - GHOSTWRITER | SATURDAY, FEBRUARY 13, 2010
- That Global Catholic Brand - Will the cover-up do it in? JANE GENOVA: SPEECHWRITER - GHOSTWRITER | THURSDAY, NOVEMBER 26, 2009
- Goodwill Stores: Brand to watch JANE GENOVA: SPEECHWRITER - GHOSTWRITER | FRIDAY, SEPTEMBER 2, 2011
- Roman Catholic Church - Crumbling of one of the most powerful global brands JANE GENOVA: SPEECHWRITER - GHOSTWRITER | FRIDAY, MARCH 26, 2010
- Branding v Transactional JANE GENOVA: SPEECHWRITER - GHOSTWRITER | SUNDAY, OCTOBER 30, 2011
- Now that the Catholic Church is over, what about the RC brand? JANE GENOVA: SPEECHWRITER - GHOSTWRITER | SATURDAY, AUGUST 7, 2010
- Brands. Door. Money. SPEAK SCHMEAK | MONDAY, NOVEMBER 22, 2010
- The Power of Story vs. Bad PowerPoint PRESENTATION BLOG - PRESENTATION ADVISORS | TUESDAY, MARCH 13, 2012
- Scary Smart - Only brand which matters JANE GENOVA: SPEECHWRITER - GHOSTWRITER | SATURDAY, OCTOBER 23, 2010
- Branding BiPolars Normal: Dignity, work, relationships JANE GENOVA: SPEECHWRITER - GHOSTWRITER | TUESDAY, SEPTEMBER 7, 2010
- Sarah Palin: Aging Brand JANE GENOVA: SPEECHWRITER - GHOSTWRITER | FRIDAY, AUGUST 26, 2011
- Talbots: Brutal Lessons in Managing Brand Identity JANE GENOVA: SPEECHWRITER - GHOSTWRITER | SUNDAY, JUNE 19, 2011
- Logorama - an experiment in Brand Recognition DAHLE COMMUNICATION | MONDAY, MARCH 8, 2010
- Mel Gibson: Pope isn't only devout RC with big-brand problems JANE GENOVA: SPEECHWRITER - GHOSTWRITER | FRIDAY, JULY 9, 2010
- That Personal Brand: No Longer Forever JANE GENOVA: SPEECHWRITER - GHOSTWRITER | WEDNESDAY, JANUARY 12, 2011
- Design a first slide that stands out and matches your brand POWERPOINT TIPS | WEDNESDAY, MAY 2, 2012
- Public Speaking - Brand New Complimentary Webinar GREAT PUBLIC SPEAKING | MONDAY, JULY 11, 2011
- And Moreover: The Fidel Castro of Reputation Redemption JANE GENOVA: SPEECHWRITER - GHOSTWRITER | THURSDAY, MARCH 18, 2010
- Can Oprah exist without the talk show? JANE GENOVA: SPEECHWRITER - GHOSTWRITER | TUESDAY, MARCH 23, 2010
- Brand Palin Faces Depression, reports Ben Smith POLITICO JANE GENOVA: SPEECHWRITER - GHOSTWRITER | THURSDAY, OCTOBER 6, 2011
- Mickey D: No pinata for regulators, plaintiff bar JANE GENOVA: SPEECHWRITER - GHOSTWRITER | SUNDAY, JUNE 13, 2010
- See Wal-Mart - Think America JANE GENOVA: SPEECHWRITER - GHOSTWRITER | TUESDAY, SEPTEMBER 29, 2009
- Baby Boomers, X, Y, Millennials: Call Off the Gen War JANE GENOVA: SPEECHWRITER - GHOSTWRITER | WEDNESDAY, MARCH 31, 2010
- Wal-Mart Parodies JANE GENOVA: SPEECHWRITER - GHOSTWRITER | WEDNESDAY, MAY 19, 2010
- Are you Missing a Branding Opp? SPEAKER LAUNCHER | MONDAY, JUNE 27, 2011
- Hottie and Hot Brand Palin JANE GENOVA: SPEECHWRITER - GHOSTWRITER | MONDAY, JANUARY 11, 2010
- Brand Expansion: Growing Your Umbrella SPEAKER LAUNCHER | WEDNESDAY, SEPTEMBER 14, 2011
- B2B: Are Big Expensive Brands Too 20th-Century? JANE GENOVA: SPEECHWRITER - GHOSTWRITER | TUESDAY, JULY 13, 2010
- Guest Posting: Worst Brand Name Award of 2011, by Alexandra Watkins IAN GRIFFIN - PROFESSIONALLY SPEAKING | FRIDAY, JANUARY 13, 2012
- 6 Secrets to Creating a Positively Remarkable Brand Name CONTENT MARKETING TODAY | THURSDAY, OCTOBER 1, 2009
- Tiger still hasn't learned anything - maybe I can help him DAHLE COMMUNICATION | MONDAY, JANUARY 4, 2010
- Slide Make-over: EPA Greenversations THOUGHTS ON PRESENTING AND DESIGN | FRIDAY, JUNE 26, 2009
- Craigslist's Help-Wanted: Not Constrained by Branding JANE GENOVA: SPEECHWRITER - GHOSTWRITER | SUNDAY, DECEMBER 27, 2009
- The Power of Brand Storytelling PRESENTATION BLOG - PRESENTATION ADVISORS | THURSDAY, JANUARY 27, 2011
- Books: Nicholas Negproponte gives 'em five more years JANE GENOVA: SPEECHWRITER - GHOSTWRITER | MONDAY, OCTOBER 18, 2010
- Twitter at Conferences: Beyond Q&A IAN GRIFFIN - PROFESSIONALLY SPEAKING | WEDNESDAY, SEPTEMBER 23, 2009
- Twitter at Conferences: Beyond Q&A IAN GRIFFIN - PROFESSIONALLY SPEAKING | WEDNESDAY, SEPTEMBER 23, 2009
- Barbie: Another new career path can be Bride of Christ JANE GENOVA: SPEECHWRITER - GHOSTWRITER | FRIDAY, AUGUST 20, 2010
- Interview: Krim Stephenson - The Branding Implications of Social Media IAN GRIFFIN - PROFESSIONALLY SPEAKING | THURSDAY, DECEMBER 10, 2009
- Not Doing The Full HuffingtonPost: This Journalism Internship Pays $10 an Hour JANE GENOVA: SPEECHWRITER - GHOSTWRITER | FRIDAY, FEBRUARY 11, 2011
- Professional Services: Premier branding no longer the way to go JANE GENOVA: SPEECHWRITER - GHOSTWRITER | WEDNESDAY, JULY 14, 2010
- Joe McGinniss: "The Rogue," not yet on market, #25 on Amazon JANE GENOVA: SPEECHWRITER - GHOSTWRITER | THURSDAY, SEPTEMBER 15, 2011
- Sephora & The Poor Little Rich Girl JANE GENOVA: SPEECHWRITER - GHOSTWRITER | SUNDAY, AUGUST 8, 2010
- Defection: From Hong Kong w/o love JANE GENOVA: SPEECHWRITER - GHOSTWRITER | WEDNESDAY, JULY 7, 2010
- Why Your Personal Brand is All About Solving Customer Problems CONTENT MARKETING TODAY | TUESDAY, DECEMBER 6, 2011
- How Steve Jobs’ Apple Overtook Google As The World’s Most Valuable Brand TJ WALKER INTERACTIVE | WEDNESDAY, AUGUST 10, 2011
- News Corp: Nobody really cares about the scandal, the business is too good JANE GENOVA: SPEECHWRITER - GHOSTWRITER | WEDNESDAY, MAY 2, 2012
- 4 Steps in Creating Quality Branded Content from SXSW PRESENTATION BLOG - PRESENTATION ADVISORS | WEDNESDAY, MARCH 30, 2011
- Tarot Card Readings: With a little brand management, an economic indicator JANE GENOVA: SPEECHWRITER - GHOSTWRITER | SUNDAY, JUNE 19, 2011
- When Everything Became Performance Art JANE GENOVA: SPEECHWRITER - GHOSTWRITER | SUNDAY, DECEMBER 26, 2010
- Rick Santorum: He's a contender JANE GENOVA: SPEECHWRITER - GHOSTWRITER | TUESDAY, JANUARY 3, 2012
- Partnerships, Not Page Views JANE GENOVA: SPEECHWRITER - GHOSTWRITER | FRIDAY, MARCH 11, 2011
- The SuperBowl: Rite of salvation JANE GENOVA: SPEECHWRITER - GHOSTWRITER | FRIDAY, NOVEMBER 11, 2011
- BATS Global Markets: Its problems shake trust in technology JANE GENOVA: SPEECHWRITER - GHOSTWRITER | FRIDAY, MARCH 23, 2012
- Avon: Andrea Jung Out JANE GENOVA: SPEECHWRITER - GHOSTWRITER | FRIDAY, DECEMBER 16, 2011
- Eminem's Super Bowl Spot: See what happens when you get sober JANE GENOVA: SPEECHWRITER - GHOSTWRITER | MONDAY, JANUARY 31, 2011
- SEO+ = Second Language of Business [SLB], plus language of the heart JANE GENOVA: SPEECHWRITER - GHOSTWRITER | TUESDAY, SEPTEMBER 13, 2011
- Working Class Babes: Rosanne, Sarah Palin, Edith Bunker JANE GENOVA: SPEECHWRITER - GHOSTWRITER | FRIDAY, JANUARY 7, 2011
- The Drug Store: Everything Norman Rockwell except the soda fountain JANE GENOVA: SPEECHWRITER - GHOSTWRITER | THURSDAY, MARCH 17, 2011
- Taxes: Pays to have bad year JANE GENOVA: SPEECHWRITER - GHOSTWRITER | SUNDAY, MARCH 6, 2011
- Brooke Astor Default JANE GENOVA: SPEECHWRITER - GHOSTWRITER | FRIDAY, DECEMBER 24, 2010
- She smiles like a starlet: The sad start of Cathie Black JANE GENOVA: SPEECHWRITER - GHOSTWRITER | THURSDAY, DECEMBER 9, 2010
- Facebook: Home, no longer "Third Place" JANE GENOVA: SPEECHWRITER - GHOSTWRITER | FRIDAY, SEPTEMBER 23, 2011
- Mutant Media: Newsweek.com doesn't make it JANE GENOVA: SPEECHWRITER - GHOSTWRITER | FRIDAY, NOVEMBER 12, 2010
- Media Market Unfreezing: Is Zoe hurting its brand recruiting for free help? JANE GENOVA: SPEECHWRITER - GHOSTWRITER | FRIDAY, AUGUST 13, 2010
- Notre Dame, Lizzy Seeberg, and Crisis Communications JANE GENOVA: SPEECHWRITER - GHOSTWRITER | TUESDAY, DECEMBER 28, 2010
- Facebook: Comments count more than likes, small fan pages pull in more clicks, shares [EdgeRank Checker] JANE GENOVA: SPEECHWRITER - GHOSTWRITER | TUESDAY, NOVEMBER 15, 2011
- Larry King: Brandname Lag JANE GENOVA: SPEECHWRITER - GHOSTWRITER | THURSDAY, DECEMBER 16, 2010
- Facebook v FTC: The Apology standard public-relations fare JANE GENOVA: SPEECHWRITER - GHOSTWRITER | TUESDAY, NOVEMBER 29, 2011
- Retail: Beyond the experience economy JANE GENOVA: SPEECHWRITER - GHOSTWRITER | SATURDAY, NOVEMBER 19, 2011
- "DWTS" - Chaz Bono as controversial ratings-getting guest JANE GENOVA: SPEECHWRITER - GHOSTWRITER | WEDNESDAY, AUGUST 31, 2011
- And now there is "Anderson" JANE GENOVA: SPEECHWRITER - GHOSTWRITER | MONDAY, DECEMBER 13, 2010
- The New-Form Press ReleaseTakes Talent, Tone, Timing: Question is will client take this risk JANE GENOVA: SPEECHWRITER - GHOSTWRITER | SATURDAY, SEPTEMBER 10, 2011
- Lou Dobbs & Celebrity Trademarks JANE GENOVA: SPEECHWRITER - GHOSTWRITER | MONDAY, DECEMBER 27, 2010
- SEO: Reason Google+ will kill off Facebook, at least among commercial users JANE GENOVA: SPEECHWRITER - GHOSTWRITER | SUNDAY, AUGUST 14, 2011
- Have Faith In Your Audience PRESENTATION BLOG - PRESENTATION ADVISORS | FRIDAY, MAY 13, 2011
- 3 Keys to Make Your Marketing Campaign Rock SUCCEED SPEAKING | WEDNESDAY, JUNE 8, 2011
- Rajat Gupta: Public Relations Coup Possible JANE GENOVA: SPEECHWRITER - GHOSTWRITER | FRIDAY, MARCH 25, 2011
- Post-Oprah/Larry Era: In search of the new mother/father confessor JANE GENOVA: SPEECHWRITER - GHOSTWRITER | TUESDAY, FEBRUARY 8, 2011
- Social Media = Strategy + Mobile JANE GENOVA: SPEECHWRITER - GHOSTWRITER | THURSDAY, SEPTEMBER 1, 2011
- My Storytelling Q&A – Bios, social media, celebrities and more PRESENTATION BLOG - PRESENTATION ADVISORS | MONDAY, APRIL 4, 2011
- "Get the hell off the beach" - Chris Christie, Jersey Guy JANE GENOVA: SPEECHWRITER - GHOSTWRITER | SATURDAY, AUGUST 27, 2011
- Facebook Losing Users: We want to get back in your face, in person JANE GENOVA: SPEECHWRITER - GHOSTWRITER | WEDNESDAY, JUNE 15, 2011
- Edita Kaye: Should this player re-enter food business JANE GENOVA: SPEECHWRITER - GHOSTWRITER | SUNDAY, FEBRUARY 13, 2011
- Roger Ailes: Media genius who probably is happy Gawker's dumping on him JANE GENOVA: SPEECHWRITER - GHOSTWRITER | THURSDAY, NOVEMBER 18, 2010
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