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10 Articles match "Black-And-White","Example"
The Latest from the Speaking Pro Central Community
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Friday, January 29, 2010
As Content Marketing Goes from Optional to Obligatory for Business, Penton Suffers and Miller Electric Shines
Penton’s print magazine launched in 1959 when Eisenhower was President, Sputnik had just gone into orbit, and most TVs were black and white. After decades of success, the print edition of Welding Design & Fabrication succumbed to fundamental changes in buyer behavior and vanishing ad dollars. Penton’s shift to online only for Welding Design & Fabrication symbolizes the decline of traditional media. At the same time, Miller Electric
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Monday, October 5, 2009
A fundamental design and life lesson from the Zen arts is to never use more when less will do. provides a powerful lesson concerning the use of color, communication, and restraints. Sumi-e was brought to Japan from China and is an art deeply rooted in Zen, embodying many of the tenets of the Zen aesthetic including simplicity and the idea of maximum effect with minimum means. This goes for the use of color as well. The problem with most slide presentations is not that visuals contain too few colors, it's that they contain too many.
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Friday, October 2, 2009
Is it time to freshen your image and have new photos taken? It always amazes me how speakers will spend a small fortune on a website, and still use a photo from long ago as a marketing tool. This happens more than you think. Before sending any image of myself out to the world I made sure that it looked like me, at my current age, and reflected my personality and the way I do business. Sometimes the only image of you that potential clients have is your head shot photo. People are visual as well as auditory when it comes to judging your value as a speaker.
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The Best from the Speaking Pro Central Community
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Friday, September 18, 2009
0160; That counterintuitive approach - called decoupling - was presented to California utilities, it worked and it's still working. By documenting the success of this approach in the article "California Experiment," Brownstein shows how much of green isn't black and white. 0160; For example, few in the state at the time assumed "regulations can create markets." How about this for a model for profit: Sell less, make more. 0160;
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Monday, October 5, 2009
A fundamental design and life lesson from the Zen arts is to never use more when less will do. provides a powerful lesson concerning the use of color, communication, and restraints. Sumi-e was brought to Japan from China and is an art deeply rooted in Zen, embodying many of the tenets of the Zen aesthetic including simplicity and the idea of maximum effect with minimum means. This goes for the use of color as well. The problem with most slide presentations is not that visuals contain too few colors, it's that they contain too many.
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Sunday, August 16, 2009
are literally “harmony” and "food," and harmony does indeed seem to be a key principle embodied in Japanese traditional cooking. How can the presentation of it be so profound, I thought, and yet there remain hardly a trace of decorative elements or the nonessential? Clearly the presentation matters. Washoku is guided by simple principles that lead to harmony and balance in terms of both nutrition and aesthetics (this is explained A few years ago, on a late Autumn afternoon, I was walking with a friend along Tetsugaku no Michi (Philosopher's Road) in the city of Kyoto.
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Monday, July 20, 2009
Trust is an essential quality to have in any endeavor (particularly newscasting), and every article/blog/TV clip mentions how he was so trusted. What can we learn? I think there are three primary elements (of many) that made him "the most trusted man in America", and perhaps the most successful newscaster of all time. Two of them have oft been mentioned, so I'll just mention some adjectives here because they are well sprinkled Why was Walter Cronkite the epitome of trust? 1.
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Friday, May 1, 2009
Online University Reviews Search top online university reviews, ratings and rankings of accredited top online universities to find the best online university for you. Online University Degree Finder University Reviews American Intercontinental University reviews American University reviews Argosy University reviews Ashland University reviews Ashworth University reviews Aspen University reviews Bellevue University reviews Boston University reviews Capella University reviews Colorado Technical University reviews Cornell
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Thursday, September 10, 2009
Storytelling is a key component of effective marketing and often of the very best advertising. If you are Garrison Keillor, you can take a long time to tell a story about Lake Wobegon in which none of us know where you’re headed and are willing to give you as much time as you want to get to the point.
This 60 second spot was shot in vintage black-and-white with an unintelligible French lyric playing in the background. Just because you put a cute dog in a commercial, you won’t automatically communicate effectively with your customers.
But, you
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Friday, October 2, 2009
Is it time to freshen your image and have new photos taken? It always amazes me how speakers will spend a small fortune on a website, and still use a photo from long ago as a marketing tool. This happens more than you think. Before sending any image of myself out to the world I made sure that it looked like me, at my current age, and reflected my personality and the way I do business. Sometimes the only image of you that potential clients have is your head shot photo. People are visual as well as auditory when it comes to judging your value as a speaker.
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Monday, August 10, 2009
Take this picture for example. It's an interesting phenomenon of the brain and it applies to presentations, especially presentation design. That's the danger of perception. If your slides are full of text, bullet points, and lacking color and images, they WILL be boring. He created text heavy slides because he needed a script and doesn't really know what he's talking about Perception is a funny thing. When we look at a picture, I may see one thing while you see something completely different.
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Thursday, September 25, 2008
She runs a weekly in-patient group for people who have depression, and she uses a tool that I find applicable to all of us. The focus of this weekly group is "thought traps," ways of thinking that create negativity and keep us from seeing the positive in our lives. Recognizing your thought traps about public speaking is the first step to changing them -- and changing the way you view public speaking altogether. One of my clients is a doctoral candidate in clinical psychology. While people with depression might experience thought traps as a significant part of their illness,
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Friday, January 29, 2010
As Content Marketing Goes from Optional to Obligatory for Business, Penton Suffers and Miller Electric Shines
Penton’s print magazine launched in 1959 when Eisenhower was President, Sputnik had just gone into orbit, and most TVs were black and white. After decades of success, the print edition of Welding Design & Fabrication succumbed to fundamental changes in buyer behavior and vanishing ad dollars. Penton’s shift to online only for Welding Design & Fabrication symbolizes the decline of traditional media. At the same time, Miller Electric
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