You want your audience to do something as a result of your presentation.  Who is your customer(audience) What features of your product or message can you turn into relevant benefits for the audience The answers to these questions will allow you to develop an effective and tailored sales proposition for your audience which you can then bring to life with great presentation In my book, presentation skills and selling skills go hand and hand.   The principles of effective selling will help you to produce powerful persuasive presentation and the principles of great

Gesture model Meg Lanzarone (Photo: Patrick Gannon) We talk a lot about gestures here—how you can use them to convey a powerful message , how some speakers use them to create a dynamic impression , how they can help you find the right words , and how they can help your audience understand your message . So it might be helpful for you to hear that scientists think at least some of those gestures head to the same place in your brain that processes spoken words . and to your audience's brains, it’s all same. You can pretend to juggle or say, “Look at me, I’m headed to the circus!”

1.  You are presenting for your audience, not yourself — It doesn’t matter if you are presenting on the floor of the House of Representatives or on the floor of a private equity investors boardroom — your presentation is not about you , it is about the folks you are presenting to. I watched an entire Congressional hearing where EVERY opening statement was read verbatim, with eyes failing to meet anything but the copy of the testimony — three things were obvious:  1) the Congressional member reading was rarely, if ever, the author of what was being read;