Just 20 years ago, speakers used elaborate glossy brochures, and meeting professionals took the time to read them. quot; Today, those brochures have a shorter shelf-life, topics change frequently, and require less reading time by our meeting professionals. Ron Kaufman adds to this, "Take that one step further. seconds. seconds.

Only some books have a table of contents up front (fiction doesn’t do that often). The reason I use the word "structure" is because that and the content is EVERYTHING. If someone is paying me to speak, they deserve both content and structure that works and will work for their audience (unless they are happy to pay for improv).