Consider writing an article for your target industry that discusses the problem and your ideas as the solution. This search engine on ASAE’s website can be useful.  [link] George C. Speaker has been in the business for 20 years and has thrived for most of them. But his calendar in the past 12 months has been hit hard.

One colleague of mine handles legal research and writing on a contract basis, so she actively targets busy lawyers, focusing her speaking activities on bar associations. Asa further draw, offer some freebies, such as a door prize or a freeconsultation. Nolos Legal Marketing Blawg Published by Home Website Practice Areas Contact Us « Previous | Home | Next » Jan 14, 2009 Marketing Through Speaking Engagements Virtually every guide on marketing a law firm recommends speaking engagements as an effective way to generate clients.