Both seem to focus on telling a story that the audience will remember, rather than simply showing all their data." TED Talk: Dr. Bassler (video) • The Craft of Scientific Presentations by Michael Alley • Trees, maps, and theorems Effective communication for rational minds by Jean-luc Doumont • Advanced Presentations by Design: Creating Communication that Drives Action   by Andrew Abela • Now You See It: Simple Visualization Techniques for Quantitative Analysis   by Stephen Few (new: highly recommende People often ask if technical or science-related presentations can be as compelling as presentations covering other less technical topics.

Loosely speaking, the left handles data, facts, and analysis. Compelling imagery can help you make an emotional and persuasive case: but intelligent people will also require data and analysis for their decision making process. This is Your Brain on PowerPoint.  Our brains have 2 lobes. The right

Specific to twitter, at least there is some data on the question. Over at Consumer Centric they’ve posted an analysis of live tweeting of a session . It’s kind of silly question as I’m not sure a speaker can effectively ban anything in their audience, but someone asked me this the other day. It’s an interesting question if you pile all the technology of laptops, mobile devices and phones, and how that helps or hurts the ability for a speaker to keep people’s attention.

While writing the next book, I’ve been in speech analysis-mode, and have considered including an analysis on this speech as an example of what not to do… but I love PowerPoint too much to do that. Whether it’s all of the data that we get back from customers about how they’re using Windows and what they’d like to see different and improved, whether it’s the feedback we got from the 8 million beta test customers, all of that came together in a very unique blend. Matt Lauer said that the launch of Windows 7 was the most important launch Microsoft had done in ten years.

of your message, you should do a careful analysis of your listener. Are they data or business (initiative) driven? @kellydecker back here this week, inspired to write another post.   “It’s not you…it’s me.”   Relationship wise, maybe you’ve been the receiver of that message, or in George Constanza’s case, you invented it.

That’s when you wind up with the paralysis by analysis situation. Three to four hundred respondents will provide reliable and projectable data. Even if you don’t, companies like Zoomerang will give you access to a huge databases with highly detailed demographic data. How to Get Started on Cheap and Powerful Customer Studies Unless you understand your customers, you risk painful marketing missteps. Because we know that effective content marketing depends on a thorough understanding of your customers, regular research should be a core component of your content

But my colleagues and I are trying to dive into some analysis in our spare time to see what actual use is like and what we can learn from that. standardized data web #sxswfsn       already getting bored…not to sound like a douche, but none of this is new to me re: portable graphs, social touchpoints #sxswfsn The play-by-play can also be entertainment of sorts.      favorite intro ever - question from “low persuasion marketer” #sxswfsn       Finally got the required crazy rambling conference questioner that never made a point. #sxsw Home About Consumer Centric digging.

These efforts and "special effects" might be a good opening joke, an interesting aside, an evocative turn of phrase, or a moment of clarity in an otherwise abstruse topic that transports the audience members from their natural state of distraction toward a focus on the topic-at-hand. 11 On this analysis, the fact that minds wander, that they are influenced by the myriad interactions that make up any situation, that they are curious as to whether everyone in the audience is as confused as they are, are phenomena that are strategically suppressed in and through the conventional organization

He’s a London ‘visual and data journalist’ with a passion for communicating complex data with a minimum of words. He can make a graph look like an artwork, so you’re drawn into the data: And he can pull together a book’s worth of behavior analysis into one chart, like this Heirarchy of Digital Distractions. When you present with numbers a lot, the reflex instinct is to go straight for graph template #1 on the PowerPoint menu. Good old trusty column graph, a friend you’ve known since primary school.

Balancing data and emotional connection--is it impossible? She speaks annually at a conference with a "mixed" audience of data-hungry researchers who want all the details, and policymakers looking for trends and broad-brush analysis. Jeff and I had emphasized connecting with your audience through anecdotes, personal stories, humor and the like--and we reminded the group that even the driest data-lover likes being approached as a person, too. Speechwriter Jeff Porro and I spoke yesterday to the Executive Women's Forum at the Tower Club in Tysons Corner, Va., about