What I will do is draw on one section of Barack Obama’s concession speech after the New Hampshire primary. “We’ve But in the unlikely story that is America, there has never been anything false about hope. It was the call of workers who organized, women who reached for the ballot, a president who chose the moon as our new frontier, and a king who took us to the mountaintop and pointed the way to the promised land: In my last post, I touched on three ways to make your speeches more memorable . I

When he spoke at the 2004 Democratic National Convention, Obama’s memorable moment came when he said: “There’s not a liberal America and a conservative America — there’s the United States of America.” He did it again in 2008 in New Hampshire with three simple words: “Yes we can.” This past week, President Obama was criticized for not making his inauguration speech more memorable. There were certainly quotable sections, but not the clear “hook” that Obama has been known for.