Businesses who use old media advertise at us instead of communicating with us. They interrupt us. want to be in a conversation with you, not be a target for advertising. Tags: Advertising Communication Facebook Twitte One of the things I like about social media is that it is getting businesses and people to communicate with each other. Twitter is a great example.

0160; And even us humanists could get good jobs in the media, even if they paid just a living wage. And, simultaneously, a law student at Quinnipiac, just down the road from me, is advertising the sale of his soul for $100,000.  This is just the beginning of the implosion of the Success Generation.  0160; They planned their lives for that one goal. 

Those of us feeling sorry for ourselves might cheer up that we have more and more company in: Change or die.  0160; The digital revolution has not only turned publishing, advertising, and publicity as we've known them on their ear.  0160; It's also beginning to upend the staid profession and business of law.  0160;

The Geico gecko campaign is an excellent example of effective advertising because it integrates humor with a consistent product benefit message. Nonetheless, it suffers from the same limitations that afflict all advertising: Most of us rarely interact with our own insurance company let alone with other insurance carriers. And It’s Not Just Content But Mobile Content for the iPhone It calls out to customers whether or not they want to hear the message.

Storytelling is a key component of effective marketing and often of the very best advertising. If you are Garrison Keillor, you can take a long time to tell a story about Lake Wobegon in which none of us know where you’re headed and are willing to give you as much time as you want to get to the point. Unless your story is so intrinsically compelling that we will follow along without knowing where you’re headed, you are likely to lose us at least conceptually early on. Just because you put a cute dog in a commercial, you won’t automatically communicate effectively with your customers.

But in the case of the grillin’ beans, they used it to introduce a brand-new product and to make us believe that it will be even better if we combine it with stuff that we cook on the grill. Tags: Advertising Content Marketing Funny Stuff Knowledge Center Marketing Basics New Why a talkative canine was able to put a family-owned business in our collective consciousness One can only imagine the original ad agency pitch to the company when they suggested having the company president and a talking golden retriever be the centerpiece of a national marketing campaign.

There are few of us who, at at one time or another, have either exaggerated or shaded the truth by either bragging or playing down a story. Skipping the grid: A familiar layout in reports and advertisements is seen here: What we say may not be an untruth, but we want to emphasize one fact to a certain party, and a different fact to another. The same bragging or playing down can appear artfully in many types of charts.

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Lessons for 6th Graders (and us) - The You Blog John Windsor has a great article about working with 6th graders and giving them advice on how to prepare slides for their presentations on the Incas, Mayans and Aztecs. Tags: Advertising Ashton Kutcher Blogging Communication Current Affairs Flowing Data Oprah Presentations Twitter Weblog Instead of delving into something new today, I wanted to highlight some of the great posts and articles that I have found over the past couple of weeks that I felt needed to be discussed more. With so many posts out there, it is sometimes hard to

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