Name: Email: FREE Speak-to-Me eZine for Speakers & Meeting Planners Includes great tips, Speaker of the month profile, and much more! Get that WOW effect from your prospective clients! well-built media kit is vital for effective marketing. Without it, all your promotional efforts could be wasted. Charli Jane Speaker Services P.O.

Don�t waste your time, energy and money on developing a �niche� that just isn�t going to get any recognition because it isn�t something that planners or organizations will be looking for! Nothing else turns away a meeting planner or organization more than an unattractive and unorganized media kit. Refer to our resources page.

Some marketing experts refer to this as your unique selling proposition, or your USP, the promise of fulfilling an unmet need. All you have to do is advertise well and frequently, and make your writing shine. But how do you let the world know that you can write well? So what should be in your resource box? and more! Subscribe now!

Dottie Walters, CSP, refers to add-on�s as �accessorizing.� Two of the first books out of the shipment were presented to the meeting planners � they loved it! Name: Email: FREE Speak-to-Me eZine for Speakers & Meeting Planners Includes great tips, Speaker of the month profile, and much more! After all, this IS a business!

Gain more exposure � Not only are you gaining more exposure as a professional speaker while doing your free event but you will be able to use this engagement as a client reference � be sure and get a testimonial from the hiring party before you leave and add it to your speaker website. good and responsive mailing list! and more! More info.

Speakers refer to agencies and bureaus as being the same � BUT they are not. Name: Email: FREE Speak-to-Me eZine for Speakers & Meeting Planners Includes great tips, Speaker of the month profile, and much more! Below is a brief overview of speaker bureaus and speaker agencies. Speaker agencies Agencies work for the speaker!

Based on feedback from our market, most of whom dont know or care about a "one-sheet," the new movement in our profession refers to these dynamic marketing pieces as "professional profiles" (speaker bio) or "topic profiles" (topic overview or outline). Ron Kaufman adds to this, "Take that one step further.

Once you have made your list, sort it into three groups: �spheres of influence�, those that are able to make decisions about your products or services; �centres of influence�, those that are already your advocates; and �strategic alliances�, those that you can refer business to and that can also refer business to you. If not, why not?

My clients see me as a resource, and maybe I�d be able to refer business to you in the future. If I know someone looking for your type of services, then I would know whom to refer them to. Name: Email: FREE Speak-to-Me eZine for Speakers & Meeting Planners Includes great tips, Speaker of the month profile, and much more!

You�ll want to begin to think about the �time-traps� that you have in your business, and then cross-reference that with the tasks that translate into good revenue sources. Name: Email: FREE Speak-to-Me eZine for Speakers & Meeting Planners Includes great tips, Speaker of the month profile, and much more! Probably not too many.