Businesses who use old media advertise at us instead of communicating with us. want to be in a conversation with you, not be a target for advertising. Tags: Advertising Communication Facebook Twitte One of the things I like about social media is that it is getting businesses and people to communicate with each other. Twitter is a great example.

The TV ad amuses while delivering a big conceptual blow to the value of Yellow Pages advertising. Humor can work well in advertising. Tags: Advertising Content Marketing Funny Stuff Knowledge Center News Trends Vide When Their Own Commercial Shows How Hard It Is to Get Urgent Answers, You Know They Have a Problem Imagine a scenario where catastrophe looms unless an immediate solution can be found.

Tags: Advertising Branding Communication Practic Over the past couple of weeks Dahle Communication has been working on a pretty big project for a clients. Without getting too deep into the details, we're working on helping them create a core message for their clients. Being fairly intelligent people, we started out by discussing what we thought might be those core messages and had a great brain storming session.

And, simultaneously, a law student at Quinnipiac, just down the road from me, is advertising the sale of his soul for $100,000.  This is just the beginning of the implosion of the Success Generation.  0160; They planned their lives for that one goal.  0160; And in a linear fashion:  The right schools, the right tutoring for standardized tests,

Thanks to Antoni for showcasing this excellent presentation on advertising from The Economist of Nov 22, 2008 ‘Managing in the Downturn’. Tags: Business Communication International Communication Advertising PowerPoint The Economis As stunning as the graphics are, the conclusion (slides 56/57) is worth repeating: There’s There’s never been a better time to steal market share than in a downturn.Advertise consistently and intelligently, speak to the right people, [...] ...Tags:

It’s important in advertising, as it is with slides, to make sure you’re communicating one clear message.The call-to-action to “keep cool” might as well have said to wear surgical masks too. Tags: Design Diary Message advertising bullets london Slides undergroun Slides aren’t the only way to be inappropriately sideswiped by bullets. On my recent trip to London, this poster was plastered everywhere.

This entire ad campaign has been successful not only because of the funny concepts, but because the effective use of white space and consistent contrast (every commercial uses the lime green) makes the commercials easy to watch and recall, which is pivotal in TV advertising.  Of course, Apple has been doing these white space ads effectively for years now.  One of the problems plaguing presenters, especially in "corporate" presentations, is the perpetual need to fill this white space.  "Let's Even if they're looking at the slides after the presentation, I highly doubt that

0160; The digital revolution has not only turned publishing, advertising, and publicity as we've known them on their ear.  Those of us feeling sorry for ourselves might cheer up that we have more and more company in: Change or die.  0160; It's also beginning to upend the staid profession and business of law. 

The Geico gecko campaign is an excellent example of effective advertising because it integrates humor with a consistent product benefit message. Nonetheless, it suffers from the same limitations that afflict all advertising: Tags: Advertising Content Marketing Knowledge Center News Online Success Storie And It’s Not Just Content But Mobile Content for the iPhone It calls out to customers whether or not they want to hear the message.

Tags: Advertising Communication Current Affairs High School Debate Seth Godi Seth Godin posted an interesting blog this morning title " What do you call things you disagree with? " quot; Well, since he doesn't have a comments page to discuss what we would call it, I figured I would post about it here and if anyone wants to add to the discussion they are more than welcome. What