In my other job writing ads , you spend a lot of time making it as simple as possible for people to get your message. And nowhere is the law of minimal wordage more brutal than outdoor poster ads. Tags: Speaker Support few words outdoor ads PowerPoint Consider this - would your presentation work on the side of a bus?

This is the way professional copywriters write headlines. Adding benefits to the title makes it sing: How to teach a bioethics class that makes students think. To explore the “How to” format more deeply check out this post on writing headlines for blog posts. For example, many titles can be improved by adding the number 3.

0160; For October its ad pages are up 98%, at a time many other titles are quaking in their boots about being eliminated. Tags: Writing Andy Warhol created INTERVIEW four decades ago.  0160; Today it's the healthiest print publication in the marketplace.  Interesting folks to interview. Provocative layout.

Kelly  reports   in the NEW YORK POST, ad pages are up for plain-jane FAMILY CIRCLE [+8%] and down for glitzy VOGUE [-31%]. Tags: Writing We want the comfort of our Campbell's tomato soup and favorite law and order show.  0160; We don't want fantasy that is beyond our reach, at least not now. 

His gimmick was to pay for self-promotional ads on Facebook targeting those companies, reports Caitlin McDevitt on thebigmoney.com.  0160; So far, there have been 130 clicks, meaning that 130 people have clicked on his ads. 0160; Tags: Writing Thomas Pardee is on the right track.  0160; Not all are created equal. 

You'll need time to develop the analogy in writing, so make sure to have a method of capturing the idea so you don't forget it! I'm an analogies geek. Everything reminds me of some public speaking concept. Analogies are one of the most effective ways of getting your message across to an audience. Here are a couple more.

0160; And its recent increase in ad pages indicates that the long form may have a future.  0160; For the first half of 2010, those ad pages at THE ATLANTIC were up 21.75%. Tags: Writing THE ATLANTIC, like THE NEW YORKER, is iconic for long form.  have nothing against long form. 

Meanwhile, through October, ad pages fell at VANITY FAIR 35%, GOURMET 43% and W 45% [Source: Media Industry Newsletter.]  0160; Tags: Writing McKinsey and Company has finished its analytic work.  0160; Now the reset will begin at Conde Nast.  0160; Expect the streets of Manhattan to run with blood. 

A lot goes into writing effective ad copy, but before you can write effective ad copy, you have to know the unique selling proposition (USP) of the product you are promoting.

We write what we need to know. Did you know that medical research now validates what many writers have asserted for years: writing heals? Most of the research studies ask participants to write 15 minutes a day three times a week about traumatic or emotionally-charged events in their lives. Tags: writing Then stay tuned.