Is this your first time here? About this blog | About my company, Brazen Careerist | Penelopes guide to starting a blog 5 Reasons why you don't need to write a book Posted to: Blogging | Journalism September 14th, 2008 Del.icio.us Digg Reddit

In my other job writing ads , you spend a lot of time making it as simple as possible for people to get your message. And nowhere is the law of minimal wordage more brutal than outdoor poster ads. Tags: Speaker Support few words outdoor ads PowerPoin Consider this - would your presentation work on the side of a bus? People are busy.

0160; For October its ad pages are up 98%, at a time many other titles are quaking in their boots about being eliminated. Tags: Writin Andy Warhol created INTERVIEW four decades ago.  0160; Today it's the healthiest print publication in the marketplace.  Some of what makes it endure I see as:

Kelly  reports   in the NEW YORK POST, ad pages are up for plain-jane FAMILY CIRCLE [+8%] and down for glitzy VOGUE [-31%]. Tags: Writin We want the comfort of our Campbell's tomato soup and favorite law and order show.  0160; We don't want fantasy that is beyond our reach, at least not now.  0160;

His gimmick was to pay for self-promotional ads on Facebook targeting those companies, reports Caitlin McDevitt on thebigmoney.com.  0160; So far, there have been 130 clicks, meaning that 130 people have clicked on his ads. Tags: Writin Thomas Pardee is on the right track.  0160; He might just have taken a wrong turn. 

0160; Following are 4 keys ways that people test openness of language against the ideal; fail in one of these and your audience will write you off as not forthright, or honest – and ultimately not worth listening to.  When an issue has been announced, briefly discussed, and added to the agenda, it becomes everyone’s issue. Tags: Audience-Centered I often blog on the importance of open body language in giving a presentation.  0160; But no less important is openness of language. 

Meanwhile, through October, ad pages fell at VANITY FAIR 35%, GOURMET 43% and W 45% [Source: Media Industry Newsletter.]  Tags: Writin McKinsey and Company has finished its analytic work.  0160; Now the reset will begin at Conde Nast.  0160; In CRAINS NEW YORK, Matthew Flamm speculates that heads of publications could be asked to reduce their budgets by 25%.

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A lot goes into writing effective ad copy, but before you can write effective ad copy, you have to know the unique selling proposition (USP) of the product you are promoting. ...Tags: Tags: Copywriting unique selling propositio

We preach what we need to do, and We write what we need to know. –Ellen Taliaferro, MD Did you know that medical research now validates what many writers have asserted for years: writing heals? Most of the research studies ask participants to write 15 minutes a day three times a week about traumatic or emotionally-charged events in their lives. Just 15 minutes a day, 3 times a week We teach what we need to learn,