New York Time and not one SuperBowl ad has made it to the sweet spot - that is, a commercial which would make Don Draper win an award.   For example, the Bud ad mixed the melodrama of the Old West with the lyrics from the 1970s counterculture.  None of the car ads made me lust after those brands. Coca-Cola?  MORE >>

But, the TV ads are not just funny, they are affective. Marketing Campaign Trashes Worst Suspected Big Brokerage Firm Traits. One of the great things about funny advertising campaigns is that they tend to be particularly memorable. Even better, we’re more likely to talk about them with our friends. Chad is slick and just this side of sleazy. MORE >>

By adding a solid border around each element, it has a boundary that makes interpreting the size of the shape easier. When I was presenting a course for accountants in July, a number of the participants mentioned that starting in PowerPoint 2007, they had lost the ability to fill graph segments with crosshatch patterns. MORE >>

Focus groups have since become a staple in the corporate world, where products, messages, slogans, ad campaigns and competition are tested, regularly. . Litigators effectively utilize focus groups to test key messages (full disclosure – I often run them for litigators around the country).  All employees?  Board Members? Investors?  MORE >>

The ad industry, more than other facets of marketing and sales, has become an iconic symbol of what's evil in capitalism.    For example, THE ECONOMIST tells readers, "Zenith Optimedia, a big advertising agency, sharply upgraded its influential annual forecast of ad spending."  growth in 2010.  MORE >>