Her report from the seminar illustrates that social media is beginning to permeate PR even in a relatively small market such as the Naples/Ft. Make a concerted effort to learn from those around you," said Butch Ward from Poynter Institute in St. Petersburg, FL, as he spoke with a crowd of public relations professionals at the January 2010 Social Media Café. Yes, you can apply the best of traditional public relations practices to the new world of social media Guest post from Kathleen Taylor, APR, President of the Southwest Florida chapter of the Florida