Powerful Online Trend Reinforces Need for Effective Content Marketing strategies Thanks to the impact of the Internet, changes in buyer behavior, and the power of blogging and social media, it will be among the most important ways to market your content and your company. That makes the creation of relevant and compelling content even more important than ever as buyers and prospects spread the word about you and your organization. Word of mouth marketing has carried marketing messages since the time of cavemen. Back then, it didn’t get your message more than a

Moreover, it should follow the content marketing mandate of customer centricity. That is, your website must reflect an understanding of what’s most important to your customers in the way that you present content about who you are, what you sell, and why your visitors should care. They estimate current monthly blog readers at almost 100 million in 2009 with an expected growth of almost 30% by 2013. Of course you need a website. But, you need a lot more to succeed.