So I’ve talked you out of writing the book (yet) and you’re thinking about a proposal.  0160; You need to know these people and then you need to write a book (that will come later) that they care passionately about.  0160; Author’s Bio For some reason, these are hard for most people to write.  0160; Let’s take the essential sections of one in turn and expand on each a bit. Introduction Begin with the most important section – the introduction. 

Tags: Audience-Centered Speaking Authenticity Current Affairs Public Speaking Speech Writing Storytellin Principle I:   Persuasive rhetoric is about phrasing your arguments so that your listeners listeners can hear them.   0160;

While writing the next book, I’ve been in speech analysis-mode, and have considered including an analysis on this speech as an example of what not to do… but I love PowerPoint too much to do that. Matt Lauer said that the launch of Windows 7 was the most important launch Microsoft had done in ten years. If that’s true, why’d it suck so much?

Tags: Audience-Centered Speaking Authenticity Public Speaking Speech Writin Principle V:   Persuasive rhetoric passes the test of four critical questions:   Is it articulate?   0160; Is there a real alternative?   0160; Is the idea consequential?  

Tags: Audience-Centered Speaking Authenticity Public Speaking Speech Writin Principle II:   Persuasive rhetoric has a clear goal in mind and is usually transparent about about it.   0160;

Tags: Audience-Centered Speaking Authenticity Books Public Speaking Speech Writing Storytellin Principle IV:   Persuasive rhetoric deals in stories, facts, and tropes Stories, facts, and tropes are your tools for building effective, effective, emotionally convincing communications.

Tags: Audience-Centered Speaking Authenticity Books Non-verbal Communication Public Speaking Speech Writin Principle X:   Authenticity and charisma derive from becoming open, connected, passionate passionate and listening with and to your audience.   0160;

Thanks to Vikas Joshi for his write up of my training webinar on presenting interactivel y. His blog, The World of Interactivity , offers ideas for making Web sites, presentations, and applications more interactive. For example, he has ideas on how to make your site sticky, so that visitors become engage

OK, so you’ve got enough passion for a subject to write a book, and you get that it takes a long time – maybe two years or more.  Don’t write the book.  0160; That’s so important that I’ll say it again, in all caps:  DON’T WRITE THE BOOK.  0160; You’re prepared for the long haul.  0160; What’s the next step?

I’m going to start a series of blogs on writing, selling, and marketing a business book.  0160; The next thing he did was write a book, in order to sustain that career.  0160; Brad Pitt could get all the speaking gigs he wants, without ever writing a book, but he’s presumably having more fun and making more money doing his movie thing.  0160; A book is still the ticket to a successful public speaking career – and a bestseller the ticket to a very successful public speaking career – so those serious about public speaking need to embrace the magic, mystery, and heartbreak of the book world.