In fact, visitors searching our site for the phrase “content marketing” increased by 85% in 2009 over 2008. Think of yourself as the ultimate knowledge resource like those concierges serving fine hotels such as the Ritz-Carlton or the Four Seasons—But Available 24/7. Thanks to everyone for their support in 2009! Not at length.

In 2009, most small businesses do have websites and the term, ‘content marketing,’ has gone from obscure to fashionable. For example, the number of visitors to our website who arrived because they had done a search for ‘content marketing,’ has increased by a factor of 10. Their current tagline, "Save Money.

If you answered “YES&# to any of the questions above, BizTechDay 2009 is the place for you! When: October 22-23, 2009 (Thursday & Friday). Here’s the list of speakers you will meet at BizTechDay 2009 : In addition to Tim & Kevin, they are coming too! From BizTech’s CEO & Founder, Edith Young:  .

Moderators often are chosen for their own depth of knowledge on a topic, as well as the ability to make those speakers stay on time. Tags: women and public speaking speaker training speech examples speech preparation Not ready for a keynote speech, big presentation, commencement address? No worries. Not really.

Folks like David Meerman Scott and Chris Brogan, for example. Share and Enjoy: Tags: Blogging Content Marketing Knowledge Center News Online Tips & Mini-Guides intersection marketing blog Mark Smiciklas visual thinking Inspiration from ‘Visual Blogger’ Mark Smiciklas of Intersection Marketing. It’s hard to make things easy.

Kathy gives the example of the video they shot of their mobile solution client, Adidas, in the slam-dunk context of the NBA All-Star week. great example of effective video that can be created without breaking your budget. Kathy Saenz of Neighborhood America Shares What It Takes to Make Video an Effective Content Marketing Tool.

Here in SW Florida, Dean Piccirillo of HBK Sorce Financial, realtor, Chris Griffith , and Simply Cupcakes of Naples are three inspirational examples. Share and Enjoy: Tags: Content Marketing In Print Knowledge Center News Online Success Stories Tips & Mini-Guides 10 Lessons Small Businesses Can Learn from Smart Content Marketers.

It's good to have discussion - his research has altered the communicating landscape to get people out of the 'curse of knowledge. Overcoming the 'curse of knowledge.' In Chip Heath's great book "Made To Stick" he talks about how we - our society and all of us as communicators - are caught up in the 'curse of knowledge.'

The required financial investment in creating a blog, for example, can be close to zero. That’s where you can prove to prospective customers that you are a reliable supplier who can be trusted, based on your knowledge and understanding of your their problems. Social media marketing is a trend, not a fad. Not next week. But now.

As an example of the declining relevance of a local newspaper, the Business & Commentary section of the July 4 issue of the Naples daily news underscores the declining impact and relevance of the local press. For example, The Naples Daily News has opened up virtually all of its articles to commentary in an effort to engage readers.