In fact, visitors searching our site for the phrase “content marketing” increased by 85% in 2009 over 2008. In fact, in 1997 when we started our small business magazine in Southwest Florida, few owners had websites, let alone an online marketing strategy. In 2009, most small businesses do have websites and the term, ‘content marketing,’ has gone from obscure to fashionable. 6 Secrets to Making Online Video Work for Small Business Kathy Saenz of It’s been a very good year for content marketing. Social media certainly loomed larger in the past 12 months but interest

In fact, Jason Breed, Senior Director, Social Media Expertise at social networking powerhouse, Neighborhood America , stressed that his company requires that any social media efforts pay off in one of 3 fundamental ways: Impressively, not only Neighborhood America but a number of attendees indicated that they are already seeing tangible returns from their social media efforts. Be very specific about what tangible benefits you intend to derive from your efforts. It seems as though every kind of organization from multinational to small business to nonprofit are beginning to

And the XPLANE head quarters is located in one of America's most creative, most livable cities: Portland, Oregon. Do you know XPLANE? If you don't, you should. XPLANE is a hot information design consultancy that works with some of the best organizations on the planet to help them create better understanding.

Kathy Saenz of Neighborhood America Shares What It Takes to Make Video an Effective Content Marketing Tool We recently caught up with Kathy, who is Neighborhood America’s corporate communications manager, for a brief interview on the best ways to communicate with video. She has been able to help Neighborhood America add video communications to their core marketing capabilities. Even a micro business can use video effectively to communicate with its customers online. But, as we amateur carpenters know, you can wind up with a mess instead of a masterpiece unless

I found this post from Brian Solis  very interesting – a list of the top media outlets, by circulation, as well as the 25 most popular blogs in America, as compiled by BurrellesLuce.  Tags: Message Development Public Speaking Uncategorized 2009 Top Media Outlets: Newspapers and Social Networks biggest circulation blog Blogs burrellesluce Consumer Magazines marshall mcluhan media outlets new media new york times number 3 old media the medium is the massage the medium is the message top media top media outlets top newspapers usa today number 1 wall street journal number

15 Tips for Webinars: How to Add Impact When You Present Online By Patricia Fripp, CSP, CPAE July 7, 2009 Whenever you open your mouth, whether youre talking to one person or a thousand, you usually want to get a specific message across. Meetings and Conventions magazine has called her "one of the 10 most electrifying speakers in North America." How do you do that best when you are communicating through a webinar? Whats different when the lecture is in the virtual world?

If you answered “YES” to any of the questions above, BizTechDay 2009 is the place for you! From BizTech’s CEO & Founder, Edith Young:   When: October 22-23, 2009 (Thursday & Friday) BizTechDay 2009 is a practical, hands-on and experiential Small Business Strategy, Social Media and networking conference where expert speakers and business leaders (from Google, Facebook, Linkedin, Twitter, Yelp, Virgin America, Elance, Constant Contact, Are you a pubic speaker and entrepreneur with a great message, but not sure how to reach more customers?

The arts and sciences are avatars of human creativity — [they] are our attempt as humans to build an understanding of the world around us...." Speaking of the role of art & music in education Mae Jemison's TED presentation ties in nicely with a piece that came out this week by the legendary Quincy Jones called Arts Education in America. Mae Jemison is an astronaut, a medical doctor, an art collector, and a dancer. In 1992, Dr.

Recently I read a good book by Jerry Weissman called The Power Presenter: Technique, Style, and Strategy from America's Top Speaking Coach. In the post below I said that the presentation by Shai Agassi was my personal favorite of the TED 09 conference. It was certainly not a perfect presentation technically, so one gentleman asked me how I could recommend such an imperfect, "awful" talk as a sample model to follow.

PopTech recently announced the Social Innovation Fellows of 2009 . The theme of this year’s conference is America Reimagined, and the ideas the Fellows are presenting fit in perfectly with this solution-oriented theme. Tags: Business Diary Event 2009 movirtu Nancy Duarte pop tech re:char social innovation fellow The world is full of visionary minds, whose ideas are lost simply because they lack the resources to foster their growth. Each year, PopTech selects a group of these individuals, and supplies them with not only access to a supportive network of peers with