Six Steps to a Successful Small Business Content Marketing Strategy How to go from clueless to compelling to transform prospects into buyers In 2007, the mention of content marketing brought as many blank stares from small business owners as the mention of a website did 10 years before. In fact, in 1997 when we started our small business magazine in Southwest Florida, few owners had websites, let alone an online marketing strategy. In 2009, most small businesses do have websites and the term, ‘content marketing,’ has gone from obscure to fashionable. It’s been a very good year for content marketing.

He’s the author of some 24 books, including The Leader of the Future (Jossey-Bass, 1997), perhaps the most popular book on leadership 2007) – ranked the #1 business book by the Wall Street Journal   -- and Succession:   Are You Ready (Harvard Business Press, 2009).   0160; You can see him speaking here at Google: http://tinyurl.com/yka4hua in 2007. Marshall Goldsmith is a professor, consultant, and coach, who who talks and writes about leadership.  

In 2007, the mention of content marketing brought as many blank stares from small business owners as the mention of a website did 10 years before. In fact, in 1997 when we started our small business magazine in Southwest Florida, few owners had websites, let alone an online marketing strategy. How to go from clueless to compelling to transform prospects into buyers In 2009, most small businesses do have websites and the term, ‘content marketing,’ has gone from obscure to fashionable.