A New Edition of the Timeless Book, Presenting to Win , Explores the Content Marketing Component of In-Person Persuasion. Whatever audience you must persuade, you need to engage them with compelling content in the form of stories. In 1993, Cook, founder of Intuit (maker of Quicken and QuickBooks), faced a jaded audience of investment bankers. That’s easy to say, but hard to do. As Jerry Weissman, author of Presenting to Win: The Art of Telling Your Story , puts it, "The problem is that no one knows how to tell a story and no one knows that they don’t know how

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ldquo;The content of a keynote needs to be simple, direct and tied together,” says Butts. “You’ve Assuming the selection criteria are the same can be a fatal mistake. Program committees that focus on expertise and content usually choose nonpaid speakers for regular workshops and seminars. They base their decisions on the more objective criteria of content, teaching methods and speaker experience. );} else {document.write( );}return true;}LoadMenus(); NAME E-MAIL ZIP CODE

Granted, your content may be nuanced and detailed, but so were Obama’s policy positions. In fact, that is precisely what lost Neil Kinnock the job of Prime Minister in 1993. 44 MTEJA 04/22/09 | Report as spam RE: Five Ways to Speak Like Obama The article brings to the fore the basics of public speaking. Effectively delivering a speech, regardless of content, is bound to be easier when one is merely reading it verbatim. 60 vgwaymer 04/22/09 | Report as spam BNET All Bnet Articles Library Stocks Dictionary Search Advanced Search in free and premium articles free articles only premium articles only Arts Autos Business Health Home & Garden News Reference Sports Technology Search Login Newsletters My BNET Today Management Strategy Work Life Insight Industries Business Library Video